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‘Scream’ dethrones ‘Spider-Man’ with strong box office debut

 


Paramount’s “Scream,” the fifth installment in the long-running slasher franchise, grossed an estimated $30.6 million at the North American box office this weekend, according to the studio. That number exceeded industry expectations, which projected the film would gross over $25 million in its weekend debut.

“Scream” also took the top spot, dethroning “Spider-Man: No Way Home,” which was the top box office draw for about a month.
Paramount said the film is expected to gross $35 million over the four-day holiday weekend. The franchise’s latest film also grossed more than the opening of the last installment, “Scream 4,” which opened to $18 million in 2011, according to Comscore (GOAL).

The horror film’s debut that brought back cast members from the original, including Neve Campbell and Courtney Cox, has been a solid one for theater owners trying to kick off 2022 on the right note.

So why did the fifth installment in the series exceed expectations in mid-January, historically one of the worst months for cinema and did so during an ongoing pandemic?

Cinemas have reopened in 2021. In 2022 we will see if they can thrive

For starters, horror is one of Hollywood’s most trusted genres, and “Scream” is one of its most popular franchises. It goes back to the 1996 original, which in many ways changed horror by having characters in the movie who had actually seen horror movies.

The other reason “Scream” was successful is that it got great reviews from critics. The film currently has a score of 75% on review site, Rotten Tomatoes.

It also helped that there wasn’t much competition at the box office this weekend.

Overall, “Scream” didn’t break any records, but it kicked off an important year for theaters with a strong showing.

Last year, theaters reopened after a year that closed cineplexes and delayed blockbusters. However, 2022 – with its big list of potential blockbusters on the docket – could be a year that shows if movie theaters can thrive as they have in the past.

Sources

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2/ https://www.cnn.com/2022/01/16/media/scream-box-office-opening/index.html

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