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Regional and Hollywood films steal the show in Bollywood

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The past few months have seen Bollywood cinema underperform at the box office with regional language films and Hollywood releases easily attracting more audiences. In fact, South Indian films and their Hindi dubs for KGF: Chapter 2 (Rs. 412.80 crore) and RRR (Rs. 270.66 crore) and Hollywood film Doctor Strange: In the Multiverse of Madness (Rs. 79.50 crore) stole the show from Bollywood releases such as Jersey (Rs. 19.03 crore), Heropanti 2 (Rs. 23.85 crore) and Runway 34 (Rs. 23.25 crore ).

Recent box office flops have led Bollywood to pin its hopes on Yash Raj Films’ latest comedy, Jayeshbhai Jordaar, out May 13. starring Mahesh Babu which is expected to cross Rs. 150 crore in box office earnings.

Media consultancy firm Ormax estimated the first day collections of Sarkaru Vaari Paata at Rs. 59.6 crore and those of another Tamil film Don which is released on Friday at Rs. 12.2 crore. In contrast, trade experts said they expect Jayeshbhai Jordaar to register just Rs. 6-7 crore on the opening day.

Bollywood has had it too easy for too long, but now after covid, theatrical viewing has to be justified by a film that demands the cinematic experience. Gone are the days of people showing up for just about anything. The Hindi film industry must realize that it is competing with the best of the best, be it Hollywood or South Indian cinema,” said independent operator Vishek Chauhan.

Viewers are not interested in mediocre Hindi cinema, Chauhan said, is evident in shows of the two big Eid releases, Tiger Shroffs Heropanti 2 and Ajay Devgns Runway 34, canceled in recent weeks due to lack of pitch. .

Another single screen owner who did not wish to be named said there was no buzz around Jayeshbhai Jordaar because the public prefers to see Singh in light roles such as Simmba, whereas here , he is seen battling issues like female feticide and gender discrimination. It is a crucial film, because it comes from the Yash Raj Films banner. If these films don’t pan out, Hindi films will increasingly start moving towards straight-to-digital releases,” the person said.

Independent business analyst Sreedhar Pillai said the Southern film industry is likely to have another great week in cinemas with Mahesh Babus Sarkaru Vaari Paata which is the right mix of action and drama making it an offer entertaining summer vacation and action comedy Don starring Sivakarthikeyan who is considered one of the top three salable heroes in the Tamil industry. Even in overseas markets like the United States, which used to be the domain of big Hindi films, South Indian and especially Telugu films have taken over with Sarkaru Vaari Paata raking in almost $1 million in advance ticket sales. The other problem is that while southern films are increasingly finding audiences in the north, most Hindi films do not go beyond metros like Bengaluru and Hyderabad in the south,” Pillai pointed out.

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