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Cornish pub won’t change name despite letter from Vogue owner | Cornwall

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Seven storeys high in Mayfairs Hanover Square, a stone’s throw from Savile Row, Oxford Street and Michelin-starred restaurants, Vogue House is not mistaken for what it is: the home of British fashion bibles. .

Yet six hours away, a pub in the Cornish countryside has become a concern for the fashion giant’s bosses. Although the pub has been around for hundreds of years, the owners have been asked to rename it.

The Star Inn at Vogue, named after the hamlet in which it is located, received a message from the magazine’s owner asking for the change because, he says, a connection between the two businesses is likely to be inferred.

In a cease and desist letter, Cond Nasts chief operating officer Sabine Vandenbroucke argued that the company owned the Vogue brand, not only for the magazine first published in 1916, but for other goods and services offered to the public by our company.

At first the owners of the pubs, Rachel and Mark Graham, were surprised. But it didn’t take long for their shock to turn into humor. If someone had obviously taken the time to look for us, it wouldn’t have taken five minutes to say, Oh, there’s a place called Vogue, said Rachel, 49, who is not a magazine reader.

The letter, dated March 1, said: We are concerned that the name you are using may cause problems because, as far as the general public is concerned, a link between your business and ours is likely to be inferred.

The Star Inn has been located in the small village of Vogue, near St Day, for hundreds of years, Mark wrote in response in which his response to the request was an emphatic no.

The magazine letter was hilarious and funny, he wrote. He believes he was sent into confusion after the couple changed their business status to a limited liability company.

He added: I assume that when you chose the name Vogue in the capitalized version, you did not ask permission from the villagers of the real Vogue. I also assume that Madonna didn’t ask your permission to use the word Vogue (again the capitalized version) for her 1990s song of the same name.

The couple, who have run the pub for 17 years, responded to the letter within the seven-day deadline they were asked to, but have yet to receive a response.

Were just a village community pub, Rachel added in an interview with the Guardian. We do what we can to support the community.

The pub, nicknamed the Vogue by locals, is adorned with maps of the area around 1800 and has remained largely unchanged apart from a few improvements and additions.

Some regulars had taken up arms, Rachel said, and wanted to go to the local council to push the case forward. Were not really interested in fighting, she said. Simply pointed out the obvious that they should have looked for it themselves. It wouldn’t have taken much.

Mistakes are made, she added. Some are just a little funnier than others.

A new letter was sent to owners on Friday afternoon in which a Cond Nast lawyer admitted it was a mix-up.

He said: You are quite right to note that further research by our team would have determined that we did not need to send such a letter on this occasion.

The couple bought the pub after going out for a bike ride and finding it closed for the afternoon. They were disappointed that they couldn’t stop and have a pint. If they had had the pub, they thought at the time, it would have been open.

Soon after, an ad appeared in the local paper and they bought it.

Sources

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2/ https://www.theguardian.com/fashion/2022/may/13/star-inn-vogue-cornish-pub-will-not-change-name-despite-letter-from-conde-nast

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