Actor and activist for the legalization of cannabis Woody Harrelson has opened a new business in West Hollywood, California on Friday, May 13: A legal marijuana dispensary that will also include a consumption room located in a backyard garden.
Harrelson’s new venture, Woods, debuted with a ribbon-cutting ceremony attended by West Hollywood Mayor Lauren Meister and the city’s head of the Chamber of Commerce, Genevieve Morrill. “Hopefully we added more beauty and more good times here. Hopefully, we can do some more West Hollywood citizens,” Harrelson told a crowd gathered outside the woods, where at least one onlooker was lighting up. “It’s the best day I’ve had in a long time. »
The Woods is one of what should be up to 16 cannabis parlors (according to at Eater LA) in West Hollywood. The city of around 35,000 people is becoming a haven for cannabis businesses in general and consumer lounges in particular, and a group of cannabis businessmen have come together to promote and make West Hollywood a tourist destination called emerald village.
Located at 8271 Santa Monica Boulevard (next to Norah’s Restaurant, in a space that was once designer Thomas Schools’ studio), The Woods sells everything from smoking devices to flowers and edibles in a beautifully designed space that looks like at a high end. shop.
“Well, you know for a long time, I was thinking, ‘Wouldn’t it be cool to have a dispensary, your own dispensary, which is like where you can go,'” Harrelson said. The Hollywood Reporter just before the grand opening (where guests included the actor’s wife Laura and his managers Jeremy Plager and Tracy Harshman). “But I never liked the idea that you can’t consume on the spot, as you can say, you know, Amsterdam. »
Harrelson — whose partners in the woods include Bill Maher, Schoos, Michael Berman (CEO of Schoos Design), and Jay Handal and Devon Wheeler (founders of the Erba dispensary chain) — praised the city of West Hollywood for its embrace of consumer fairs.
“These guys are so broad-minded here in WeHo so they’ve got some legal drinking,” said Harrelson, who also toured and fell for the space when he was Schoos’ design studio. The rear area features lush plantings and a koi pond. “I’m like, ‘Wow, I love this place. I like it where it is. So I decided to do it,” Harrelson said.
While The Woods offers a variety of cannabis brands, it highlights organic, Californian, and sun-grown strains according to its famous owner’s preferences. “I’m a big believer in cultivated sunshine,” the actor explains. “The war on drugs has pushed [growers] inside and you know, it’s very good. I call it chemical grass and it has also spawned the use of a lot of fertilizer and artificial lights etc. And I just feel like we don’t need that anymore. We won the war on drugs here in California for this plant. Let’s bring it outside where it belongs. He really wants to be outside or at least in a greenhouse, but let him get the real sun. Undoubtedly, the quality is so much better.
As for what he calls chemical weed – which he says are strains that push THC levels higher and higher – “that blows the top of your head off. And, it’s like, ‘Why do I need this? One hit is all I get? I’m done now.'”
Harrelson isn’t the only Hollywood player in the legal cannabis space. According to Los Angeles Times, two more consumer shows are in the works in West Hollywood, one backed by Jay-Z and the other with Patricia Arquette as an investor. The host of stars who have launched their own cannabis brands include Seth Rogen, Jay-Z, Snoop Dogg, Willie Nelson, Wiz Khalifa and Melissa Etheridge.
Harrelson tells THR he would like to launch his own brand as well. “I have a very specific genre of approach. I don’t want to go into deep, but I really want to do everything I can to encourage INDIGENOUS sun herbs.”
Tonight at the Ricardo Montalbán Theater in Hollywood, the actor is set to receive the Willie Nelson Lifetime Achievement Award recognizing him for his longtime legalization activism, as part of the 18th annual Emerald Cup Awards. The event honors best-in-class cannabis suppliers in categories such as pre-rolls, flowers, dispensaries, eco-friendly packaging and edibles.
For Harrelson – who was arrested in 1996 for planting four hemp seeds to protest against a law of the state of Kentucky as marijuana and industrial hemp amalgamated – the legalization movement has gone far beyond where he never imagined that it would be.
“It’s kind of mind-blowing because, to be honest, I didn’t think it would get to this point,” Harrelson says LA Weekly last month. “I didn’t think you’d even have it where it was legal, much less you could pick it up out of the store. So it’s very exciting. »
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