An Orange County boutique hotel developer has won preliminary approval to convert the century-old Palmer Building on the Hollywood Walk of Fame into a 57-room hotel with a rooftop restaurant.
San Clemente-based Artist Guild Hotels has received the green light from the Los Angeles Planning Commission to redevelop the historic four-story office building at 6360-6366 Hollywood Blvd., Urbanize Los Angeles reported.
the Neo-Renaissance building was built in 1921 by Hollywood businessman and physician Dr. Edwin O. Palmer to house the Hollywood Citizen, which had just transitioned from a weekly to a daily.
Current plans call for 57 rooms with 8,885 square feet of restaurant and lounge space.
AGi architects, with offices in Spain and Kuwait, is designing the project.
The boutique hotel would retain the look of the nearly century-old building in accordance with federal rules for the rehabilitation of historic structures, while accommodating a rooftop swimming terrace and restaurant.
The approved plan is significantly scaled back from Artist Guild’s original vision for the Palmer, which was announced in 2020. The company originally sought to add six new floors to create a 10-story hotel with 87 rooms.
The proposed overhaul came at the rapid pace of hotel development in Los Angeles, and as city officials move forward with plans to improve Hollywood Boulevard’s famed Walk of Fame, including widening sidewalks and building a bike path.
Foot traffic on the Hollywood Walk of Fame, a key measure of neighborhood tourism and economic vibrancy, approached pre-pandemic levels late last year, with hotel fortunes following suit.
The Artist Guild project is one of many new hotels under construction along the tourism mecca, including the Whiskey Hotel, which is currently taking shape on Hollywood Boulevard and Wilcox Avenue, and a planned nine-story hotel on La Brea Avenue, according to Urbanize.
Local developer Relevant Group has also built a series of boutique hotels along Selma Avenue, about a block southwest of the Palmer Building.
[Urbanize Los Angeles] Dana Barthelemy
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