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Magnolia Pictures, Ben & Jerry’s and other brands join Facebook Ad Boycott


TECHNOLOGY

7:46 p.m. PDT 6/23/2020

by

Abid rahman

Magnolia has become the first Hollywood company to join the growing “#StopHateforProfit” campaign.

Hollywood studio Magnolia Pictures, ice cream maker Ben & Jerry’s and sports equipment giant Eddie Bauer are the latest companies to announce that they will join a growing Facebook and Instagram boycott for the month of July, following the failure of the social media giant to stop the spread of disinformation and dangerous content on its platforms.

Magnolia became the first Hollywood company to join the boycott on Tuesday. The company, which distributed I am not your negro and Shoplifters, tweeted: “In solidarity with the #StopHateForProfit movement, Magnolia Pictures has chosen to stop advertising on Facebook and Instagram, starting immediately, until at least the end of July. We are looking for a significant change on Facebook and the end of their amplification of hate speech. ”

In a statement posted on its website, Ben & Jerry’s said, “Effective July 1, we will pause all paid advertising on Facebook and Instagram in the United States as part of the c,” he said. added. “We call on Facebook, Inc. to take the clear and unequivocal steps requested by the campaign to prevent its platform from being used to propagate and amplify racism and hatred.”

Last Wednesday, a group including the Anti-Defamation League, NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense launched the #StopHateForProfit social media campaign that called on companies to stop advertising on Facebook and its affiliate. Instagram for the month of July.

In the past few days, outdoor clothing companies Patagonia, The North Face and Arc’teryx, outdoor equipment company REI, tech companies Dashlane and Upwork have all announced boycott support.

Facebook has been the subject of harsh criticism, both external and internal, in recent months for disinformation and racist content disseminated on its platform, and in particular messages from President Donald Trump who have been widely condemned as dangerous or inciting violence . Company CEO Mark Zuckerberg has remained firm that Facebook will not regulate online speaking. “I firmly believe that Facebook should not be the arbiter of the truth about everything people say online,” Zuckerberg said in an interview with Fox News last month. “Private companies probably shouldn’t be, especially these platform companies, shouldn’t be able to.”



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