The past few months have not been very healthy for Hindi cinema in terms of box office receipts. With occasional exceptions like Gangubai Kathiawadi, The Kashmir Files or Bhool Bhulaiyaa 2, most Hindi films have failed to ring the cash registers. This includes films starring big names like Akshay Kumar (Samrat Prithviraj), Ajay Devgn (Runway 34) and even Salman Khan (Antim: The Final Truth). Filmmaker Mukesh Bhatt recently opened up about the reasons for this crisis. Read also : After Mahesh Babu says Bollywood ‘can’t afford it’, producer Mukesh Bhatt replies: ‘So fine’
Mukesh, younger brother of director Mahesh Bhatt, is the co-owner of their production company Vishesh Films. Over the years, Mukesh has produced several hit movies like Sadak (1991), Ghulam (1998), Raaz (2002), Zeher (2005), Jannat (2008), Aashiqui 2 (2013), among others.
Recently, speaking with Bollywood Hungama, Mukesh explained how the pandemic has changed the game for cinema, but Hindi filmmakers have failed to adapt. He said, The narrative has to change. Due to the pandemic, OTT has come to the fore. Audiences are now aware of the right types of content. You cannot provide them with the content that was provided to them before the pandemic. We are done with this kind of story. We have to change with the times. The generation changes and if you don’t change, you will be left behind. What’s happening in Bollywood right now is that people are editing, not movies. Setups don’t work, movies work.
In a harsh critique of the current setup in Bollywood, Mukesh said the focus is more on business than art these days. Nobody makes movies anymore. They all trade. Itne mein bana lo, itne mein becho aur itna paisa andar karo (Earn as much, sell as much and save money). It’s a stupid game happening. We never did that. Well, be like the story excites us so let’s do it! This imaandari (honesty) is gone, he added.
Mukesh’s last two projects have been released straight to OTT. The first was Sadak 2, which was originally slated for theatrical release but released on Disney+ Hotstar during the pandemic. He recently produced the web series Ranjish Hi Sahi.
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