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Paramount+ TV shows reimagined with drones in the skies of Hollywood (UK)

Paramount+ TV shows reimagined with drones in the skies of Hollywood (UK)

 


Is this the UK’s largest drone show to date? Residents of Hollywood (the city in the Midlands, not Los Angeles) were at the center of Paramount+ aerial antics aimed at promoting the streaming service to Britons.

The exhibit was the work of Sky Magic Drone Shows, which has been operating in the UK and Singapore since 2005. The show treated residents to iconic images from blockbuster films such as Mission: Impossible, Star Trek, Scream and Halo all of which can be viewed on the streaming service.

This latest campaign follows a collaboration between Paramount+ and Londons West End to bring characters from the Halo video game to life. The service has set up a series of installs, pop-ups and consumer-led activities with the London Business Alliance and Westminster City Council to attract new customers.

Last week, The Drum spoke to chief marketing officer Anna Priest about the challenge Paramount+ faces in convincing Brits to spit for another streaming service.

When you hear the du, da, da [hums the Paramount music] and seeing the stars pass over the mountain that you’re playing this to, it makes them think that a memorable moment will follow, she said.

Paramount brand awareness and love is huge, but how do we unleash the power of our content to UK audiences?

Responding to her own question, she explained that the key has been to promote all Paramount+ content rather than focusing on a specific audience. We don’t tie ourselves to specific shows. We go with the fact that we have a huge group of stars and they are present in a whole range of shows. It really is a broad message at launch.

Interested in creative campaigns? Check out our Announcement of the Day section and sign up for our Announcements of the week newsletter so you don’t miss a thing.

Sources

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2/ https://www.thedrum.com/news/2022/06/23/paramount-tv-shows-reimagined-with-drones-hollywood-uk-sky

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