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Development duo forging ahead with 128-unit Hollywood skyscraper




Mark McDonald of DM Development with 1725-1739 N. Bronson Ave
Mark McDonald of DM Development with 1725-1739 N. Bronson Ave (DM Development, Steinberg Hart)

Two developers have won preliminary approval to build a 24-story apartment tower south of the 101 freeway in Hollywood.

The Los Angeles Planning Commission has approved plans by San Francisco-based DM Development and Hollywood-based Massachi Industries’ Alex Massachi for a 128-unit building at 1725-1739 N. Bronson Ave., Urbanize reported. Los Angeles.

Plans call for a 270-foot-tall tower with 128 apartments above partially underground parking for 134 cars.

The duo plans to start by the end of the year and finish by the third quarter of 2024.

The wedge-shaped skyscraper, designed by downtown-based Steinberg Hart, would have a twisted glass facade offering floor-to-ceiling views. RELM, also based downtown, acts as landscape architect.

The 24-story tower will consist of full units and micro-suites, or small furnished studios similar to co-living spaces surrounding a common living room and kitchen, DM Development CEO Mark MacDonald and Massachi said. The real deal Last year.

The micro units would rent for around $2,000 a month, according to Urbanize. Upper floors would be rented at similar prices to nearby high-rise apartments.

MacDonald and Massachi said they were inspired by the area’s new luxury hotels and apartment buildings, like the Edition and the Pendry Residences in West Hollywood.

MD development and Massachi Industries requested density bonuses allowing for a larger structure than permitted by zoning rules. In exchange, they would reserve 11 of the proposed one-, two- and five-bedroom apartments as affordable for very low-income households.

The developers have purchased the proposed tower site from MCAP Development, owned by the Massachis family business, on undisclosed terms. .

The tower will replace an existing parking lot and is located on the same site as Lombardi House, a private event space with four villas available for rental which MCAP also owns.

The Bronson Avenue project was challenged by the union-affiliated Partisan Alliance for Environmental Responsibility and the Coalition for Responsible and Equitable Los Angeles Economic Development, who argued that it should be subject to a comprehensive environmental study. The planning commission rejected both appeals.

“We are so thrilled with the overwhelming positivity and support for our project from a diverse coalition of stakeholders, including labor groups, resident neighbors and major Hollywood employers,” Massachi said in a statement. communicated. “It’s really proof of the quality of the team.

DM Development recently completed work on The Harland, a luxury rental development in West Hollywood. Massachi is currently building a 24-unit building at Hollywood.

[Urbanize Los Angeles] Dana Barthelemy




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