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ACM will honor Boltin; Variety Attractions owner to receive award in August

ACM will honor Boltin;  Variety Attractions owner to receive award in August
ACM will honor Boltin;  Variety Attractions owner to receive award in August


NASHVILLE, Tenn. — Todd Boltin doesn’t have to drive as many car trips as he used to — in 40 years of booking entertainment, he’s learned to streamline things a bit.

He is, however, looking forward to a trip in August when the president and owner of Variety Attraction travels to Nashville, Tennessee, to receive the 2022 Don Romeo Talent Buyer of the Year award from the Academy of Country Music.

The award was announced May 14 at the Grand Ole Opry in Nashville and will be presented August 24 at the historic Ryman Auditorium.

According to an ACM statement, the award recognizes “venues and talent buyers/promoters who have purchased or promoted a predetermined number of country music concerts and helped promote country music ticket sales.”

Named after the late talent promoter Don Romeo – who helped shape the way shows are booked today – Boltin said he was honored to receive an award which he says recognizes the values ​​and l work ethic he learned from George Moffett, founder of Romeo and Variety Attractions.

“I think it comes down to buying volume, as well as your reputation for doing your best to do things the right way,” he explained. “When it comes to artists and members of the Academy…it’s hard to describe, really. There are so many people involved in this category. It’s all over the country. »

Boltin, who also won the award in 2010, graduated from Bradford High School in 1978 and is a resident of Piqua. He started working at Zanesville-based Variety Attractions in 1982 and eventually purchased the company in 2016. Variety helps bring national entertainment tours to local, state and national venues including Hobart Arena, Country Concert in Ft. Loramie, Fraze Pavilion, The Great Darke County Fair and the Allen County Fair.

Looking back, Boltin admits a lot has changed since joining Variety.

“When I started working at Variety, George introduced me to his friend and business partner Don Romeo. I spent countless hours with Don and George in my early years, as well as with managers and agents,” he said. “In those days, there were no websites or social media and few big three-day festivals or big tours going on. If an artist wanted to make a career, he went out and played at all the festivals and fairs he could.

“Don’s office was in Omaha, Nebraska, and Variety was in Zanesville, so they could route artists to the Midwest and Don would route them further west…and then bring them back to us,” he said. he continued. “What I learned, I learned from George and Don — even though I didn’t know it at the time — I went to school there. Don used to joke, ‘Earn by learning, Todd.’ »

Most importantly, Boltin was mentored by two industry giants eager to share years of knowledge and experience.

“These two guys were highly respected. They did it the right way,” he said. “Winning an award named after (Don) makes it even more special.”

Boltin said he still visits 10 to 12 states a year and has driven nearly three million miles, but nothing close to the required driving when he started.

“At that time, I was doing one-night parties…driving to a show, doing the show, then driving 8 or 9 hours back,” he said. “Now I have my clientele where I will be in one place for 10 days. But it was doing these one-night parties that I learned.

And where he learned the impact his profession could have on people.

“People don’t realize that we, as talent buyers, can touch people’s lives. Think about it: First dates, birthdays… people meeting at the Country Concert for the first time,” he said. “People like us are responsible for what is happening. And, it’s pretty rushed when you see those crowds and you’re like, “We made it.”

They did indeed.

For more information about the Academy of Country Music, visit To learn more about Variety Attraction, visit


Variety Attractions owner to receive award in August




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