The iconic Hollywood sign once read Hollywoodland.
For better or worse, the Hollywood sign in the hills above Tinseltown has long been a globally recognized symbol of where movies are made and stars are born. But as iconic as it is, the sign hasn’t always said Hollywood and hasn’t always symbolized the glitz, glamor and gritty of the film industry capital of the world.
According to Los Angeles magazine, the sign native like a rather extravagant billboard for an isolated real estate development called Holly Tract. The sign was originally illuminated and remained so for about a decade, until the new owners decided it was too expensive to keep it lit.
The sign fell into disrepair, which included letters that kept falling off, until the 1970s when it was labeled a historical and cultural monument. But in 1978, a storm seriously damaged the sign. In 1978 the sign was rebuilt and in November of the same year the sign in its present form was unveiled.
Martin, Brittany. How the Hollywood sign became LA’s most famous landmark. Los Angeles Magazine, November 6, 2018. https://www.lamag.com/citythinkblog/hollywood-sign-restoration/
The saga of the sign. The Hollywood Sign Trust. 2018. https://assets.website-files.com/6203f1403d8a6b593d5af548/62042e9deb08387689499160_Hollywood-Sign-Brochure-FINAL_102918.pdf
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