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Always Sunny Star Rob McElhenney Launches Web3 Entertainment Startup

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Actor and filmmaker Rob McElhenney ventures into the world of Web3.

On Tuesday, the Its Always Sunny star in Philadelphia launched Adim, a platform for creators to collaborate and gain ownership of the content they develop. It’s essentially a network of writers’ rooms where creators can pitch new characters and, in return, get a financial stake in their future success.


The Santa Monica-based company is the latest in a growing list of startups bringing blockchain technology to the entertainment industry. But unlike other companies that require fans to purchase NFTs, or non-fungible tokens, for access or creative input, Adim users first apply to work on projects and then receive NFTs afterwards. acceptance, co-founder and COO Melissa Kaspers told dot.LA. Removing these financial barriers is part of the company’s stated goal of opening up access to new voices in the industry, Kaspers noted, adding that creators receive another NFT upon completion of development. ‘a project to indicate their involvement in intellectual property.

Underlying it all was: how can you bring new voices into new technology? Adim co-founder and CEO Chase Rosenblatt said of the Web3 business idea. How could they fit together and really explode hand in hand?

Other Adim co-founders include Spencer Marell, who previously worked in talent representation at Glushon Sports Management, and Chases’ father, Richard Rosenblatt, a serial entrepreneur who co-founded the NFT Autograph platform alongside NFL legend Tom Brady. Adim is sneaking out equipped with $5 million in seed funding led by Chris Dixon, general partner at Silicon Valley venture capital giant Andreessen Horowitz.

The first project on the startups platform will be led by McElhenney and Adim Chief Creative Officer Keyonna Taylor, writer for Always Sunny and Mythic Quest. The goal is to have 100 people collaborate in a creator room to develop four characters, Kaspers said, with the projects application consisting of one question: Who is your favorite character and why?

The company hopes its platform will eventually host a bunch of collaborative projects like this for creators of all kinds and levels, Kaspers said, from amateurs to professionals, writers to animators. Ultimately, Adim could potentially monetize by collecting fees to help market content created on its platform, she added.

Our goal being creator-centric and the value of using Web3 to do this is to do it in a way that we can return the majority of the value to creators, Kaspers said.

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