Experts said a combination of factors were responsible for the debacles, including Bollywood’s growing disconnect with the masses, a lack of creativity, flawed storytelling and an overemphasis on stars.
“Bollywood filmmakers need a reality check,” said business analyst Shaaminder Malik. “The films they produce are simply not in touch with moviegoers. They spend a lot on actors’ and directors’ fees, but not a lot on developing stories. Today, when a viewer is exposed to cinema one-click global, an inferior product isn’t going to attract it to theaters.”
According to industry estimates, Khan’s ‘Laal Singh Chaddha’, made on a budget of over 210 crores, only managed to collect 45 crores at the domestic box office over the five-day long weekend. . The film opened to mixed reviews on Thursday, and the numbers dropped further over the weekend.
Akshay Kumar’s “Raksha Bandhan” had an even worse opening. The movie, which cost over 120 crore, could only gross 33-35 crore by Monday according to various estimates.
Many shows of both films were canceled by theater owners due to low occupancy, and screens were also reduced after the first day, experts said.
“Watching a movie in a cinema has become an expensive affair,” said a producer, who did not wish to be named. “PVR just said that they have increased the prices for tickets and F&B. For a family of four, a movie now costs between 1,500 and 3,000. In a value conscious market like India, if a viewer thinks the movie doesn’t deserve that kind of expense, she’s willing to wait 4-8 weeks for it to be released on OTT.”
Another reason, which many experts point to for the fiasco, could be the boycott campaign against stars and Bollywood in general.
However, none of them were ready to justify the impact of the social media boycott.
“As word of mouth helps a film, such calls for boycotts also impact collections, especially in today’s environment,” said the head of a film studio. “It’s getting harder and harder to make a movie. There’s no indemnity against such a boycott either. Most stars take their money and walk away, and it’s up to the studios, who finance the films, that it is up to face the free kick.”
Malik added that the lack of marketing is also an issue. “There are so many movies waiting to be released, but unlike before, producers aren’t spending enough on the right marketing to create enough buzz and are relying solely on star power to attract audiences, which clearly isn’t working. more,” Malik said.
The industry is now pinning its hopes on Ranbir Kapoor’s “Brahmastra” (September 9), Hrithik Roshan’s “Vikram Vedha” (September 30), Akshay Kumar’s “Ram Setu” and Shah Rukh Khan’s “Pathan”.
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