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Hulu embraces the ‘K’ word(s) | Culture & Leisure

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When did product placement become a staple of television? At a time when some streaming services don’t have ads, sponsors have to find clever ways to insinuate their products into the plan.

Product placement in movies goes back a long way. There were jokes about them in Austin Powers films around the turn of the century. James Bond fans of a certain vintage couldn’t help but notice Agent 007’s penchant for AMC cars (in Thailand of all places) in The Man with the Golden Gun. When I was just a kid, my older brother made the observation that all cars are Fords in the FBI. But I had to take his word for it.

But even a schoolboy could perceive that the relationship between The Beverly Hillbillies and Kelloggs was less than subtle. The family walked past a cereal billboard in the shows opening credits. Jethro regularly devoured Kelloggs Corn Flakes in salad bowl portions. And the Clampett Mansion had a huge K (in the style of the Kelloggs logo) emblazoned on the living room floor even though their name started with a C.

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2/ https://www.daily-journal.com/life/entertainment/hulu-embraces-the-k-word-s/article_5d0fe27a-39db-11ed-8b6f-5b840f4d16e5.html

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