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Calgary production company promotes body positivity through Bollywood film

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Saroj Ka Rishta has been in Cineplex theaters Calgary since September 16, 2022.

What’s inside really matters.

That’s what Calgary-based production company Kapoor Films Inc. hopes to see in its co-produced film, Saroj Ka Rishta.

On September 16, Cineplex Theaters in Calgary screened Saroj Ka Rishta, a film carrying the message of body positivity.

Calgary cardiologist, innovator, philanthropist and CEO Dr Anmol Kapoor said the film’s message was key as it promotes equal treatment, acceptance and trust. This is emphasized by Saroj, the main character of the film who is played by Indian actress Sanah Kapur.

Body shaming is a problem in all companies. We’ve kind of evolved by putting too much emphasis on our looks and forgetting that we should be looking at someone’s heart, Kapoor said.

Saroj Ka Rishta follows the unique story of Saroj as she navigates to find a husband with challenges of insecurity and trust as her family encourages her to marry.

Saroj tries to get the attention of the man of his dreams by trying to lose weight after learning that he prefers thin women. However, losing weight is difficult for her general carefree lifestyle.

Meanwhile, Saroj’s personal trainer falls for her during their gym workouts.

father-daughter relationship

The message of body positivity has been portrayed in other films. But, according to Kapoor, Saroj Ka Rishta takes a different angle. It’s something he hasn’t seen much in Bollywood movies – the emphasis on the father-daughter relationship.

According to Kapoor, the father character shows encouragement and support to help his daughter find her strength and self-reliance.

I’ve come across films like this in the past that disappointed me, Kapoor said.

In Saroj Ka Rishta, the father is the encouraging friend who pushes his daughter to think positively about herself and to focus on who she is rather than what she looks like in association with marriage or finding a partner. husband.

Saroj Ka Rishta isn’t Kapoor’s first film that features body positivity topics.

Kapoor Film Inc. also produced Phullu, a film focused on ending the silence and shame of menstruation.

According to Kapoor, cinema is a great way to highlight things like body positivity. It educates societies on the importance of body image, body positivity, and self-love.

Movies are a mass entertainment medium, and it’s a great way to not only entertain people, but also convey positive messages. That’s my goal as both a producer and a doctor, Kapoor said.

The film is showing in some theaters. Go online for tickets.

Sources

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2/ https://livewirecalgary.com/2022/09/22/calgary-bollywood-film-promotes-body-positivity/

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