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Low-key box office hits big-budget Bollywood movies




After SS Rajamoulis RRR, trade pundits say superhero movie Brahmastra may struggle to fully recoup its investment any time soon. The film, produced on a budget of over 350 crore, made about 248 crore in collections at the domestic box office, translating into a 124 crore share for producers Star Studios, who also retain satellite and digital rights for their platforms. Trade pundits say the box office has yet to recover to fully support these ultra-expensive films, although producers envision them as franchises that will pay off in the long run with multiple spinoffs. Earlier this year, distributors and theater owners who paid more 400 crore to acquire the rights from RRR had been unable to recoup their investments. Trade pundits said the film could not achieve the box office collections it might have had had it been released before the pandemic. The period drama had underperformed, especially in the Hindi language belt, making less than 275 crores compared to the 510 crore made by Rajamoulis Baahubali 2- The Conclusion in 2017.

If the barometer is to compare film costs to earned revenue, there is definitely a shortfall for Brahmastra,” a film trade expert said on condition of anonymity. While the producers will recoup some more money when the film airs on their satellite. and digital platforms, the box office provides ultimate validation, the person said, adding that the film has done a good job of improving sentiments for the Hindi film industry. It has destroyed the notion that social media boycotts made a real impact and lifted industry morale but, in the end, turned out to be a costly gamble,” the person said.

Returns from films like RRR, Brahmastra and more recently Mani Ratnams Ponniyin Selvan-1 are weaker for distributors as the country has lost nearly 1,500 theaters to the pandemic, mostly single-screen properties that have no could not survive the blow of the pandemic to their businesses. Several theater owners admit that a certain portion of their clientele has not returned to theaters and is unlikely to return as they are used to enjoying content on streaming platforms from the comfort of their homes. home.

Independent business analyst Sreedhar Pillai said it has become essential for filmmakers to stick to budgets at a time when the overseas market has shrunk dramatically for Indian films.

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