What’s wrong with the Hindi film industry?

Bollywood is in a funk with consecutive box office failures. The Hindi film industry, which used to be known for delivering three if not four big hits in a year, is now struggling to captivate audiences.

India is hot on the heels of Diwali celebrations across the country, but Bollywood is still facing distress. Undeniably, a show of mediocre content results in a lackluster box office collection for Hindi movies and to add to weak content, a shift in preference towards consuming varied content on a plethora of OTT (Over-The-Top) apps. contributes to fewer passes.

This can be seen in the occupancy levels, which are down and of course below pre-COVID levels for PVR and Inox.

Although regional films are doing better than Hindi cinema, screen share for non-southern markets for Inox is currently 77% and 65% for PVR.

Here’s how this year has gone for Bollywood. A total of 117 Hindi movies have been released in 2022 till the date of box office collections of Rs 2,900 crore and at the same rate, by the end of this year, we might miss 40% of box office collections -office compared to 2019, which is the pre-COVID year.

It is crucial to note here that the release dates of several movies have either been delayed or pushed to OTT platforms. Moreover, it is indisputable that the cinema exhibition industry was the most affected by the advent of COVID, as strict government regulations made this industry the first to be shut down when COVID started in India, and the latest to reopen when travel restrictions eased in the country. .

A deep dive into this year’s Bollywood movie collections tells us that without impressive content, even the presence of big stars doesn’t attract moviegoers to theaters. Evident in the box office collections of major star-studded films, such as Lal Singh Chadha, Ek Villain, Liger and Raksha Bandhan, which largely disappointed moviegoers.

A total of seven films have registered more than Rs 100 crore in box office collections this year so far. This is to be compared with 19 films in pre-COVID 2019.

Another factor that would determine the level of box office receipts of a film would be the window of its release between the cinema and an OTT platform. A shorter window generally generates a lower box office collection at the theater.

Big-budget films prefer a larger window because a theatrical experience brings a larger-than-life experience to moviegoers, who are used to the stardom of the actor.

Now the big question is how the rest of this year will go. Upcoming releases include Avataar, Drishyam 2 and Black Panther while some regional movies in the lineups are Vaathi, Kushi and more.

To learn more, watch the attached video

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