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Aryan Khan Launches FIRST Luxury Lifestyle Brand Ahead of Bollywood Debut

Aryan Khan Launches FIRST Luxury Lifestyle Brand Ahead of Bollywood Debut

 


Aryan Khan, who is ready to make a foray into the world of Indian cinema with his first director, has donned the entrepreneur hat. The new Khan on the block has announced his own luxury lifestyle company, Dyavol.

The brand was co-founded by Aryan Khan and his two close friends Bunty Singh and Leti Blagoeva. A clothing line would launch in March 2023 on their online store, followed by other verticals in the near future, according to a report from Vogue India.

Giving his very first interview, Aryan Khan spoke to Vogue India about how he wanted to carve out his own niche and become an entrepreneur. The common thread between the family is that they believe in following what you are passionate about. My mother is a producer, but she loves interior design. She has made it a successful business because she loves doing it. My dad is an actor, but he also has a VFX studio, a production company, and because we loved sports, we got into it about 10 years ago, Aryan Khan said in an interview with Vogue India.

My parents are extremely encouraging about the new business. When you know what you are passionate about, you can make it your business. Because then business isn’t business anymore, it’s personal. And when business is personal, that’s where it really thrives, Aryan Khan said in the interview.

Aryan Khans luxury lifestyle business, Dyavol, is expected to spread across multiple categories including fashion, drinks and exclusive events.

Meanwhile, Aryan Khan is gearing up for his directorial debut under Shah Rukh Khans Red Chillies Productions. The project is a web series and is set to release in January 2023.

Announcing his first project, Aryan Khan took to his Instagram account and posted a photo of a script placed on a desk. The script had For Aryan Khan written on it. Next to the image, Aryan wrote, Wrapped in writing, I can’t wait to say action. On the post, Shah Rukh Khan commented, Wow.thinkingbelieving.dreaming done, now on dare.wish u the best for the first. It’s always special.

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