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Pathaan holds crowded shows in South Africa in hopes of Bollywood revival

Pathaan holds crowded shows in South Africa in hopes of Bollywood revival

 


With performances across South Africa, superstar Shah Rukh Khan’s ‘Pathaan’ has become a harbinger of hope for Hindi cinema which enjoys particular popularity in the country.

Thousands of fans saw the film on 21 screens nationwide over the weekend, with all major cinema chains and independent theaters hosting up to seven shows a day.

“The last time something like this happened was nearly a quarter of a century ago, when there was an unprecedented fan frenzy for Shah Rukh’s ‘Kuch Kuch Hota Hain’,” said AB Moosa, CEO of Avalon Group, Bollywood’s leading distributor. movies in South Africa.

Moosa’s grandfather screened the first Indian film in the country in the 1940s and since then his family has been at the forefront of bringing Indian content to South Africa.

He said the coronavirus pandemic had dealt a severe blow to the Hindi film market in South Africa, but ‘Pathaan’, which grossed nearly Rs 600 crore worldwide, brought much-needed joy.

“Admittedly, the Covid pandemic has been a blow to the film industry here, as it is around the world, but the recovery, although it has taken over a year now, has been heartening. Our faith in Bollywood has been consistent over the decades and we were confident it would find renewed support in a post-Covid era.

“The incredible boost that ‘Pathaan’ has brought to this revival is immeasurable. There have been rare occasions over the last decade or so where we had lineups at specific shows for films featuring the Khan triumvirate of Bollywood – Aamir, Shah Rukh and Salman – as well as Hritihik Roshan and Akshay Kumar, but nothing like we saw more last weekend,” Moosa said.

At Johannesburg’s Killarney CineCentre, there were seven daily weekend shows, an all-time high for a single Bollywood title.

With several more top films lined up over the coming months, Moosa said the first major release of 2023 bodes well for Bollywood cinema in South Africa.

“People want to go out and enjoy the escapism that cinema brings by watching entertainment on the big screen, and around the world, Yash Raj has found the right formula at the right time,” Moosa said.

(This story has not been edited by the Devdiscourse team and is auto-generated from a syndicated feed.)

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