Entertainment

Showtime is changing its name in a nod to its streaming future

Showtime, the premium cable network known for popular series like Homeland and Dexter and once a viable rival to HBO, is changing its name for the first time in its 47-year history. It will be called Paramount + With Showtime, Paramount Chief Executive Bob Bakish announced Monday.

The name change is another important milestone as the media world leaves behind the world of cable for the streaming era. Mr Bakish previously said Showtimes content would soon be integrated into the Paramount+ streaming app.

The rebranding later this year will almost certainly result in layoffs at the company, which is a subsidiary of Paramount, and likely dampen Showtimes ambitions as an original programmer.

Changes were already underway. The network canceled two series Monday Let the Right One In and American Gigolo. Another series that had wrapped filming, Three Women, will not move forward on the network, a person with knowledge of the moves has said. The series will be purchased elsewhere, as will Let the Right One In, the person said.

While we are confident this is the right decision for our business, our consumers and our partners, we know this change brings uncertainty to the teams working on these brands and businesses, Bakish wrote to his staff on Monday. We are committed to being as transparent and thoughtful as possible throughout this process, and we plan to share additional details in the coming weeks.

In October, David Nevins announced his departure as head of Showtime, and he left the company at the end of last year. Chris McCarthy, a senior Paramount executive, has since assumed responsibility for the network.

McCarthy told staff on Monday that the company would divert investment from areas that are underperforming and which account for less than 10% of our views.

He said the network would focus on series with subversive antiheroes (citing Dexter and Yellowjackets as examples), high-stakes powerful worlds (Billions and Homeland), and culturally diverse takes (The Chi).

Sources

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2/ https://www.nytimes.com/2023/01/30/business/media/showtime-changes-name-paramount.html

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