Entertainment
Pathaan holds crowded shows in South Africa in hopes of Bollywood revival
At Johannesburg’s Killarney CineCentre, there were seven daily weekend shows, an all-time high for a single Bollywood title.
By: Mohnish Singh
With house shows across South Africa, superstar Shah Rukh Khan Pathane became a harbinger of hope for Hindi cinema which enjoys particular popularity in the country.
Thousands of fans saw the film on 21 screens nationwide over the weekend, with all major cinema chains and independent theaters hosting up to seven shows a day.
“The last time something like this happened was almost a quarter century ago when there was an unprecedented fan frenzy for Shah Rukh’s Kuch Kuch Hota Hain,” AB said. Moosa, CEO of the Avalon Group, the main distributor of Bollywood films in South Africa.
Moosas’ grandfather screened the first Indian film in the country in the 1940s and since then his family has been at the forefront of bringing Indian content to South Africa.
He said the coronavirus pandemic had dealt a severe blow to the Hindi film market in South Africa, but “Pathaan”, which grossed nearly Rs 600 crore worldwide (60 million), brought joy well deserved.
“Certainly the Covid pandemic has been a blow to the film industry here, as it is around the world, but the recovery, although it has taken over a year now, has been heartening. Our faith in Bollywood has been consistent over the decades and we were confident it would find renewed support in a post-Covid era.
“The incredible boost that Pathaan has brought to this revival is immeasurable. There have been rare occasions over the last decade or so where we had lineups at specific shows for films featuring the Bollywood’s Khan triumvirate Aamir, Shah Rukh and Salman as well as Hritihik Roshan and Akshay Kumar, but nothing like we’ve seen in the past weekend, Moosa said.
At Johannesburg’s Killarney CineCentre, there were seven daily weekend shows, an all-time high for a single Bollywood title.
With several more top films lined up over the coming months, Moosa said the first major release of 2023 bodes well for Bollywood cinema in South Africa.
People want to go out and enjoy the escapism that cinema brings by watching entertainment on the big screen, and around the world, Yash Raj has found the right formula at the right time, Moosa said.
(PTI)
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