Virat Kohli: Bollywood star Ranveer Singh is king! Actor ranks Virat Kohli as India’s most beloved celebrity: Report
A not-so-good batting display and dip in form saw the Kohli’s overall brand value drop to $176.9 million, from $185.7 million in 2021 and $237.7 million in 2020, a revealed consultancy Kroll in a report titled ‘Celebrity Brand Valuation 2022: Beyond the Mainstream’.
“…Ranveer has become India’s most beloved celebrity brand, given its mammoth endorsement portfolio and expanding global presence,” said Kroll’s Managing Director for Valuation Services. , Avial Jain.
With southern movies, like “RRR” doing well domestically and internationally, Tollywood celebrity brand values took a trip north in 2022 with Allu Arjun ($31.4 million) and Rashmika Mandanna (25.3 million USD) entering the top 25. celebrities by brand value.
Athlete Neeraj Chopra’s Olympic medal in the javelin catapulted him into the top 25 with a brand value of $26.5 million, tied with badminton player PV Sindhu.
Among women, Alia Bhatt tops the list with a huge increase in brand value to $102.9 million in 2022 from $68.1 million in 2021. The actor, who was also part of RRR, is ranked fourth overall and is followed by Deepika Padukone at $82.9 million.
Former MS cricketer Dhoni was the sixth most valued celebrity with $80.3 million and Sachin Tendulkar was ranked eighth with $73.6 million.
Shah Rukh Khan, who had a successful exit with Pathaan in 2023, had an overall brand value of $55.7 million and was ranked tenth, while Salman Khan followed him with a brand valuation of 54. $5 million, according to the report.
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