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Bollywood’s return to the Valley raises tourism hopes

Bollywood’s return to the Valley raises tourism hopes

 


Actor Lalit Parimoo has pleaded for Bollywood producers to organize and schedule film shoots in pristine and unexplored locations in Jammu and Kashmir.

Addressing a press conference in Srinagar during a recent visit to promote his upcoming film ‘Lafzon Mein Pyaar’, Parimoo said: ‘Filmmakers often focus on popular tourist hotspots in Kashmir such as Gulmarg, Pahalgam and Sonamarg while shooting their movies. However, there is much more to Kashmir than these places. There is much more scenic beauty to explore in other parts of Kashmir. Parimoo added that he was delighted with the deployment of Jammu and Kashmir’s own policy on film shoots.

He said the makers of his next project originally planned to shoot the film in Uttarakhand but moved to Bhaderwah in Jammu and Kashmir after learning about the new film policy in the union territory.

The actor added that shooting the film in his native soil was not only a special experience for him but would also go a long way in boosting the tourism potential of pristine places in Kashmir.

He said it would also help create employment opportunities for locals.

He acknowledged that the efforts made by the administration of Jammu and Kashmir to facilitate the return of Bollywood to Kashmir would help revive the symbiotic ties between the film industry and UT, which is widely recognized as the paradise on earth.

The film ‘Lafzon Mein Pyaar’ tells the story of Raj, a young man who embarks on a journey of self-discovery through music after leaving school halfway through. The film features a talented cast, including Anita Raj, Zarina Wahab, Prashant Rai, Sarwar Mir, Vaani Dogra, Megha Joshi, Mahima Gupta, Sachin Bhandari, Ismile Choudhary, and Avinash Kumar, among others. It was directed by Dhiraj Mishra and Raja Randeep Giri, with Ashok Sawhney ‘Sahil’ serving as lyricist and producer.

Director Dhiraj Mishra revealed that he had already shot parts of two of his films, ‘Ghalib’ and ‘Alingan’, in the Bhaderwah region due to the unrest in Kashmir at the time and the absence of politics cinematographic.

He shared his plans to shoot his next two films in Kashmir, adding that he would focus on showcasing the beauty of UT’s pristine locations on the big screen.

He also acknowledged and appreciated the support and assistance of officials associated with film policy in Jammu and Kashmir during the making of his film and in ensuring a conducive atmosphere for future film projects.

Singer Kabul Bukhari also expressed his joy at being part of a project that allowed him to showcase his talent to a wider audience.

He added that he was particularly delighted that the film was shot in Jammu and Kashmir.

The movie poster was also unveiled during the promotional event, adding to the buzz around “Lafzon Mein Pyaar.” (ANI)

Sources

1/ https://Google.com/

2/ http://risingkashmir.com/lights-camera-kashmir-bollywoods-return-to-valley-ignites-tourism-hope

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