Shemaroo Entertainment has partnered with Seven Network to launch Shemaroo Bollywood, the Bollywood FAST (ad-supported free streaming TV) channel in Australia.
This strategic collaboration marks Shemaroo’s first venture with a major broadcaster in the region. Shemaroo Bollywood will be available for free on Seven Network’s streaming platform, 7plus+, providing access to an extensive library of Indian/Bollywood films.
By venturing into key markets like Australia, Shemaroo aims to expand its reach and diversify its business portfolio.This first-of-its-kind association aims to forge a long-term and mutually beneficial partnership between Shemaroo and the Seven Network, reinforcing Shemaroo’s consumer-centric approach in key markets outside of India.
Shemaroo will leverage Sevens’ presence in television, publishing and digital platforms, while benefiting from Seven Network’s dominance in television and BVOD across Australia.
Nishith Varshneya, Head of International Affairs and Digital Syndication in India – Shemaroosaid, At Shemaroo, we are constantly exploring new opportunities to introduce our extensive Bollywood library to audiences around the world. Our collaboration with Seven Network to launch Shemaroo Bollywood in Australia is an important step towards achieving this goal. We believe Bollywood movies and songs have the power to connect diverse cultures. With Seven Network’s established presence and expertise in Australia, we are confident that this partnership will allow us to reach a wider audience and provide them with a delightful entertainment experience. We are excited about the possibilities this collaboration offers and look forward to a successful journey together.
Digital Director of Seven West Media, Gereurd Robertssaid, Shemaroo Bollywood on 7plus symbolizes Sevens’ commitment to bringing the most engaging, diverse and global content to Australian audience, free. Through our unique collaboration with Shemaroo Entertainment, we are incredibly proud to introduce 7plus viewers to Australia’s first premium Hindi channel FAST and to enrich 7plus with a colorful tapestry of captivating Indian cinema. Seven is Australia’s leading FAST channel. So far in 2023, we’ve streamed over 250 million FAST channel minutes, up 195% from the same time last year.
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