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EXCLUSIVE: Janhvi Kapoor on the PR game in Bollywood: ‘There’s an inherent fear in this industry of going unnoticed’

EXCLUSIVE: Janhvi Kapoor on the PR game in Bollywood: ‘There’s an inherent fear in this industry of going unnoticed’


Janhvi Kapoor and Varun Dhawan are delighted with the success of their latest release, Bawaal. Kapoor who played the female lead, Nisha Dixit, against Varun Dhawan in Bawaal, is making headlines for delivering a nuanced and scintillating performance in the film. Varun Dhawan and Janhvi Kapoor’s jodi Bawaal with their director Nitesh Tiwari, sat down for an exclusive chat at the Pinkvilla Masterclass. Janhvi Kapoor, who was at her best, talked about public relations, marketing and how the film industry is driven by such aspects.

Janhvi Kapoor talks about her PR game

Janhvi Kapoor’s latest OTT release, Bawaal, is about image rather than reality and PR is all about cleaning up the image and presenting a person or a project in the best possible way. When asked how she perceives public relations at the moment, the Bawaal star replied: I was told that there was a major lack of public relations on my part. But, you know, I’ve noticed over the last five years, so many people after a movie comes out always have conversations that there’s no such thing as a bad movie, it’s just bad marketing. Arre ease promote karna chahiye tha (You must have promoted your movie this way).

Who told you that? Varun asks interrupting Janhvi. The actress immediately replied: So many people, so many times. When Varun insisted that Janhvi reveal the name of the person who told her, Janhvi laughed it off and said, I can’t.

Adding further, Janhvi said, I think there’s an inherent fear when you’re in an industry or in an environment where everyone has, you know, these speakerphones and sab chilla rahe hain yeh karo woh karo (everyone is shouting to do this and do that), and you’re afraid that if I’m the only one someone would even notice. But I think it takes a lot of courage to stick to your guns and be like nahin kaam kaafi hai (my work is enough). I think it takes a lot and it’s very intimidating. And most of the time we can’t keep up and I know I hesitated.

I think it’s interesting to observe how the conversation is still focused on marketing and PR and not so much on thinking about your movie choices or maybe this or maybe that unlike Aree thoda zyada naach leti toh shayad achha kar leti, Janhvi added.

Janhvi Kapoor reveals what she did least safe to promote her film

When Varun asked Janhvi about the most uncertain thing she did to promote her movie, Janhvi said, “So I did this movie called Mili and got a lot of good reviews and appreciation for my performance, but it didn’t do well at the box office at all. So I was told to get what you can out of it, and then they created these creatives of people saying a lot of positive things about the performance.

They (the makers) were like okay, let’s put it all over the place so people forget that he (Mili) was only making negligible sums at the box office. You know the great reviews, which is great and makes perfect sense. It’s not even like we mention, it’s the truth. I think having your brain work in this way is like 10% bikau (salable) nature compared to what should be a sacred art form I think, Janhvi concluded.

About Bawaal

Directed by Nitesh Tiwari, Bawaal is a romantic drama starring Varun Dhawan as Ajay Dixit and Janhvi Kapoor as Nisha. Bawaal was released on July 21, 2013 on a leading OTT platform.

READ ALSO : EXCLUSIVE: Varun Dhawan on Criticism of Auschwitz Analogy in Bawaal: ‘Where Sensitivity Goes in English Films’




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