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Be the Clothing Difference: A Woman’s Fashion Movement in Jersey City

 


There are brands in the fashion industry that use their platforms to talk about social issues, then there are brands that were created specifically to inspire and create dialogue around social issues. Be the Clothing Difference, founded in 2014 in Jersey City, is one such inspiring brand with an admirable mission and purpose. This company is known for their conversation-sparking t-shirts with themes that are both light and powerful. It’s more than fashion, it’s a movement. Joy, the mastermind behind the brand, uses the clothes to send messages of encouragement and believe in love above all else. Read on to find out how Joy is using her ecommerce brand to make the difference she hopes to see in her community.

About Joy

Joy is named after its author, Joy W. She was born in Hoboken, raised in Jersey City, and has “no intention of leaving,” as she put it.

It is important for her to continue the discussion around important topics. While her t-shirt designs are great sources of conversation, Joy also wanted to be part of the conversations that can make a difference. She has spoken as a guest at several community events, including Beloved Community Charter School on the importance of education. Joy also spoke at a board workshop on empowering women and seeing the importance of talking about things, empowering other women, and the importance of never giving up. “I was also able to speak at the celebration of Black History Month in 2019 and 2020. I even received my first certificate of appreciation this year from the NU Lambda Lambda JC chapter. It was the dumbest feeling, ”says Joy. Hoboken girl.

The journey to make a difference

Joy was inspired to make her first “Work Hard Snack Harder” shirt, after realizing that she would end her workout with chocolate and ice cream. It wasn’t until she met a man on the way home that she decided to take making her t-shirt more seriously. “After seeing someone under the influence of a substance lean back and sway slowly in 20 degree weather, I knew I couldn’t get out of my car to help them, but I could do a t -shirt. “Addiction Kills The Family” was my second t-shirt.

After the first two t-shirts, Joy made the decision to create a brand that sends messages of positivity. “Most if not all of the designs or sayings are created to inspire and encourage the wearer and those who see the designs. Some designs are inspired by personal experiences and others by situations I see or hear, ”she shared. “The more we talk about our problems, the more we can become together and truly live our life’s goals.

“I also donate 10% of all clothing sales to Hayden’s Heart {raising awareness for coronary heart disease}. I love babies and this charity financially assists families with children in hospitals, as well as retreats for surviving parents.

Read more: A list of Hoboken + Jersey City stores to buy online

Clothing

By visiting Be the Difference clothing website, the first thing that pops up is a live chat asking if you need help with {a very useful tool if you have a question about something}.

Some of his unisex t-shirts and hoodies read “I am a survivor of ___, I will not be defeated”, “because of oppression”, “honesty = freedom”, “follow your dreams”, “the addiction kills ”,“ the grass is greener here ”,“ hard work pays off ”,“ say no to workforce bullying ”and“ restore confidence ”. Other t-shirts read “a paycheck is not a passion” and “all I need is love”. Women also have the option of wearing tank tops.

Clothing for children and babies is also available. Some of the onesies read “I love my father”, “I will be a leader”, “my future is bright”, “the power” and “love forever”. Sizes for onesies range from 3 to 12 months and 2T to 4T.

Joy even has socks with unique designs and quotes for $ 15 a pair. One pair has a leaf design in hot pink, orange and yellow with a quote that says “fall in love with the process”. Another pair is sky blue with pink tulips and a heart in the middle with a “love and peace” quote in the middle.

“I only make a limited amount of socks because we are all individuals and we have to remember that there is nothing wrong with being set apart, and it keeps me creative,” said Joy said.

Life as an author

Joy has self-published two books from her original quotes. Quotes That Make You Say OH From Instagram To Your Hand Part 1 and Quotes that make you say OH! From Instagram to Your Hand Part 3.

Joy explains, “One day I went about my own business doing my hair while watching Queen Sugar. One of the women there said that more of us African American women should write more so that young girls can see how versatile we can be as a culture. In my head, I said to myself: “I don’t write a novel and I’m not an author, but I like challenges”. When I got home I realized how I had posted quotes on Instagram three times a day over the past year so maybe this could be my contribution. “

Her first book was self-published in October 2018. “I was in shock for six good months,” says Joy. Later she published her second book, which is actually part three. “The second part will never be released because I felt it didn’t ‘hit’ hard enough (ie it didn’t have enough confusing quotes),” she tells us. Joy continued to publish Part 3 in June 2019. She intends to publish Part 4 by the end of July 2020. “The quotes are 100% original. I didn’t want to be like someone else, and it’s more fun and empowering to think outside the box, ”she says.

See more: Local spots in Hoboken + Jersey City offering everything under the sun

The Be the Difference Youtube channel

Joy took her passion for public speaking and creation of a YouTube channel to start a dialogue with viewers on topics that are both serious and light. In his series entitled Hello World Talk Show, Joy hosted inspiring segments, motivational lessons, cooking tutorials, tips on maintaining healthy relationships, workout videos, goal setting, how to cope with grief, and more.

I wanted to document ordinary people sharing different life experiences so that anyone who can encounter the episodes can know that they are not alone and that they do not need to struggle alone, ”she explained. “It’s an amazing idea to know that a person can go through a similar situation. I believe in humanity, when we grow up together the world will flow together and life will be better.

Joy is a versatile and creative person who takes real pleasure in talking to others about all aspects of life. She quickly turned her brand of t-shirts into a movement, a fun way to raise awareness about serious issues and celebrate the happy things in life. From t-shirts, to books and inspirational videos, Joy does it all. Through Be the Difference Clothing, Joy is doing her part to make a difference in the world.

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Written by: Victoria Moyeno

Victoria is from Fourth Generation Hoboken, BNR in Mile Square and part-time in Jersey City. By playing softball for fourteen years, playing the trumpet for the Hoboken High School Redwings Band, and graduating from New Jersey City University, these two cities hold a special place in her heart. When she’s not participating in style or volunteering at Symposia Bookstore, Hoboken Fire Museum / Hoboken Historical Museum, she’s exploring all that the Concrete Jungle has to offer. You can catch it at art shows, local festivities, traveling, diving into a new book, saving money, or indulging in some art and craft form.



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