Entertainment

State of Generative AI in Hollywood

The adoption of generative AI is underway at many media and entertainment companies. But exactly how this technology is used in film and television production remains a mystery.

With this special report, Generative AI in Film & TV, Variety Intelligence Platform provides a clear view of the current state of the industry's exploration and use of generative AI in aspects of the production process , including concept art, storyboarding, visual effects, and content localization. .

It further examines the advancement and potential of video generation models that have gripped the industry, including OpenAI Sora and Google DeepMinds Veowhich were announced in the first half of 2024.

Yet, to understand how technology is actively used today, one must also understand its limitations and challenges. VIP+ explores the specific factors holding back the implementation of AI generation as tools used to create the highest production value content. Ethical use is now central and critical in AI decision-making for media and entertainment companies, and is the final area of focus in this report.

The research for this special report draws in part on 28 independent interviews conducted behind the scenes from February to May 2024 with executives from generative AI technology and service providers, visual effects network stakeholders and content localization, film and television concept and storyboard artists, independent filmmakers experimenting with generative artificial intelligence. AI, ethical technologists and lawyers specializing in entertainment and cybersecurity.

The company's participants in generative AI include Anamorph, Cuebric, Flawless, ElevenLabs, Haiper, Irreverent Labs, Lightricks, Lore Machine, Metaphysic, Monsters Aliens Robots Zombies (MARZ), Papercup, Pika, Runway and Soul Machines.

This expansive exploration includes a six-page section of charts and analysis from original quantitative surveys developed by VIP+ in collaboration with HarrisX and released online by HarrisX from May 2-13, 2024, among U.S. respondents, including 1,001 consumers , 308 media and entertainment workers. and 150 M&E decision-makers.

For additional research on the use and risk mitigation of generative AI in entertainment, we refer to the VIP+ special reports from December, October, May and April.

Sources

1/ https://Google.com/

2/ https://variety.com/vip-special-reports/the-state-of-generative-ai-in-hollywood-special-report-1236016131/

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