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Meet the Bollywood star, owner of India's third largest beer brand, who beat Vijay Mallya's UB; gives Rs 100 crore per year to…
This Bollywood actor owns the third largest beer brand in India and has already defeated Vijay Mallya in a hostile takeover bid.
Vijay Mallya is called the king of beer in India. Through his United Breweries, the businessman dominated the beer market in India. But all the while, there was a part of India where Mallya's UB was not able to enter and dominate. This was northeastern India. UB's plans to expand in the region were foiled by a local company called Yuksom Breweries. And at the forefront of it all was a Bollywood star, who founded Yuksom and outwitted Vijay Mallya.
The Bollywood star who beat Vijay Mallya
Danny Denzongpa, real name Tsering Phintso, is a Sikkimese actor who has been a big name in Bollywood for five decades. Danny founded Yuksom Breweries in 1987 in South Sikkim. In 2005, he established Denzong Breweries in Odisha and four years later acquired Rhino Agencies of Assam. Together, the three breweries have a production capacity of 6.8 lakh HL per annum, making Yuksom the third largest brewing company in India. They manufacture products such as Dansberg and He-Man 9000. Yuksom breweries are said to contribute Rs 100 crore to the economy of the northeastern region every year and provide employment to 250 people there.
The acquisition of Rhino Agencies in 2009 was a landmark moment for Danny. At the time, Vijay Mallya was planning to enter the North East. For this, UB wanted to buy Rhino, a brewery created two months ago in Assam. To protect its market in the region, Yuksom foiled these plans and bought Rhino itself. With this, Danny not only consolidated his position in the market but also thwarted Vijay Mallya.
Danny Denzongpa's career in Bollywood
Danny started his film career in 1971 with BR Ishara's Zaroorat and rose to prominence with films such as Mere Apne and Dhundh. In the 70s and 80s, he played supporting roles in several major films such as Chor Machaye Shor, Kalicharan, Dharmatma, The Burning Train, Love Story and Bulundi. He moved into negative roles and characters in the late 80s, getting noticed in films like Dharm Aur Qanoon, Agneepath, Ghatak, Krantiveer and Indian. Over the past 20 years, he has played supporting roles in many blockbusters like Asoka, Enthiran and Bang Bang. He has also starred in international films such as Seven Years in Tibet.
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