Entertainment
Animation is the future of entertainment, says Women In Animation summit in Annecy | News
Animation, in all its forms, is the future of entertainment, according to Marge Dean, president of Women In Animation (WIA), at the organization's eighth annual summit in Annecy this week.
Around the world, new animation industries are growing because of their potential to create jobs, tell stories, and celebrate cultures. The challenge will be to build these industries without depending too much on the Hollywood concept and not the location.
In her keynote speech on June 10, Dean said she did not believe significant layoffs meant the end of the animation industry.
Companies like Pixar, Sony and Paramount have all made hundreds of layoffs across their animation divisions, across film, series, games and other visual media in 2024.
Well, it's a tough time for some of us in the animation community, Dean said. Some people think that the animation industry has collapsed.
Dean compared the situation to the dot-com bubble of the 1990s, adding that the human cost of current business practices was devastating.
However, she noted the anime's growing popularity as a reason for hope. I don't believe this is the end of the animation industry. I think the industry is evolving, Dean said. Anime is exploding in popularity to the point where it is eclipsing the metrics of all other forms of entertainment and paving the way for an explosion of adult genre animation like Invincible, Esoteric, The reign of the scavengers And Blue Eyed Samurai.
The summit filled its 300-seat venue throughout the day's four sessions, with several hundred simultaneous live viewers.
Like the whole week in Annecy, artificial intelligence was a major subject, notably during a panel entitled The creative impact of the technological revolution. Panelists advocated for guidelines to protect creatives, but also saw opportunities for gender balance.
We are not afraid of this new revolution, said Janet Lewin, senior vice president of visual effects at Lucasfilm and general manager of Industrial Light & Magic. Technology is truly an enabler, especially for women, because the playing field is more level and [it can] nurturing creative storytellers.
Agnes Soyode-Johnson, CEO of Limitless Studios, addressed the topic of representation in her panel What Now? Global opportunities in animation, through his family experience. I saw that there really wasn't much [animation] who spoke to [my son] as a black child, as a black African child living in Africa with an African name, Soyode-Johnson said. Where is the content in which he can look and see himself? The representation of children is just as important as that of adults. Just as we want to see ourselves in the content we consume, so do kids.
The event also saw the opening of the 2024 WIA Membership Fund. Last year, the fund raised more than $50,000 to support 1,000 WIA members facing financial barriers.
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