Community Business: Kate's Sweet Bakes

WILLIAMSBURG Kate Gerena had no idea her baking business would take off within a year.

“I've always been a 'bring dessert to the party' type of person and I love seeing people's faces light up when they see and taste my products. It makes me feel good to share this happiness with people, so I decided to open my business to ensure I can do this forever,” said Gerena.

Kate's Sweet Bakes is a local bakery offering everything from cookies and brownies to cakes, breads, loaves, cupcakes and more. Their cupcake menu changes every week.

The company primarily visits area farmers' markets, but also offers custom creations.

“I like to be more personal with my clients. I want them to want to come back and order from me, not only because they love my products, but because they love the service I give them and how much I truly care about every order I place, knowing how important it is to them,” Gerena said.

With so many local bakeries in the area, Gerena tries to come up with creative new flavors for all of her products. From Key Lime Pie cupcakes to crunchy chocolate brownies, there's nothing Gerena won't try.

“Being a small baking company, it's hard to stand out, so I make sure I'm always attentive and that my products always live up to my high standards to impress people who try anything, especially when they try something new. That’s why I love all the cookie flavors I offer and every once in a while I switch out a seasonal flavor to change things up,” Gerena said.

While creating new flavors is one of her hobbies, she also makes sure to offer the classics.

Whether it's attending markets or creating something specific for a client, Gerena is grateful to those who keep coming back for her designs.

“My goal is to make everyone smile with my products, regardless of the occasion or dietary restrictions,” Gerena said.

Although she's only been in business for a year, she's quickly made connections with other military families in the area.

“I love being in this area because my husband is military and it's so nice to be around so much American history and so many other military families and be able to interact with each other and find comfort in new places,” Gerena said.

Gerena regularly takes orders by email, FacebookAnd Instagram. She also regularly posts on her Facebook page which farmers' markets she will visit.

Community Business is a feature series that profiles local business establishments in the Historic Triangle. If you would like to submit a business to feature, please email [email protected].

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