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Meet food content creator Nazeer AK who counts actor Mohanlal among his Instagram followers

Meet food content creator Nazeer AK who counts actor Mohanlal among his Instagram followers
Meet food content creator Nazeer AK who counts actor Mohanlal among his Instagram followers


Culinary Content Creator Nazeer AK

Food Content Creator Nazeer AK | Photo credit: SPECIAL ARRANGEMENT

Food content creator Nazeer AK is a celebrity these days as he is one of the 26 people that actor Mohanlal follows on Instagram.

Mohanlal, who has 5.9 million followers on Instagram, is among the 164,000 people who follow Nazeers' Instagram account, @villagespices_official. Thanks to the actor, Nazeer is in the company of celebrities like Sachin Tendulkar, Amitabh Bachchan, Akshay Kumar, AR Rahman and Kalyani Priyadarshan whom the actor follows on Instagram.

When my daughter, Shamna Mol VN, who manages my Instagram account, told me the news, I was pleasantly surprised. Why would he follow me among so many content creators? I haven't figured that out yet, Nazeer said with a laugh.

The 54-year-old from Payippad, near Changanassery in Kottayam district, made his social media debut two years ago with a YouTube channel, Village Spices, followed by pages on Facebook and Instagram. Social media was a foreign space for me until my son, Firos VN, introduced me to it. It was our circumstances that forced me to try this, he said.

Culinary content creator Nazeer AK with his wife Shamla Nazeer

Culinary content creator Nazeer AK with his wife Shamla Nazeer | Photo credit: SPECIAL ARRANGEMENT

A cook in various catering units for almost three decades, Nazeer found himself unemployed during the pandemic. When things returned to normal a few months later, he started working in a hotel. But it was difficult to make ends meet with this income. That's when my son suggested I post videos on YouTube. I had doubts because I didn't know anything about social media platforms, he said.

He started posting videos of dishes commonly prepared in Malayali households. It took a while for the channel to get noticed. The first videos didn't get many views and we were disappointed. But a video on chakka puzhukku (a dish made with raw jackfruit, seeds and coconut) did the magic for me, says a beaming Naseer.

Firos, who films, edits and creates content for social media, adds that he didn't expect his father to go this far. He speaks to the camera the same way he speaks to us. Maybe that's why people like his videos, Firos says. Nazeer's wife Shamla Nazeer is also a part of many posts.

Videos that have gone viral on his social media pages include making fried rice, corn masala, sardine curry, date pickles, etc., adds Nazeer.

Nazeer AK shoots an episode for his social media pages

Nazeer AK shoots an episode for his social media pages | Photo credit: SPECIAL ARRANGEMENT

I post videos daily. It's like going to work, says Nazeer, adding, “I didn't expect a commoner like me to get noticed!” Now I know this can actually happen.




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