Entertainment

How Francis Ford Coppolas’ megalopolis landed a distributor

When Lionsgate revealed on June 17, it would bring Francis Ford Coppola's $120 million passion project. Megalopolis In American cinemas, many questions have swirled – and not just about whether an actor playing a journalist would show up at screenings to ask questions of Adam Driver's character halfway through the film, as happened is produced in Cannes. (The answer to this question, according to sources, is yes, when possible.)

More importantly, people in Hollywood wondered if the deal called for Lionsgate to put its own skin in the game by paying one of the Megalopolis' marketing. After all, other contenders balked at the prospect after a late March screening for studio bosses.

Lionsgate, it seems, won't pay for marketing. Instead, Coppola would have to cover the expenses himself. Lionsgate intends to release the feature on more than 1,500 screens, which distribution sources say would require between $15 million and $20 million in marketing. We don't know how many Megalopolis' the campaign will result.

The film will also be released on select Imax screens, which could be a boon for the project which is banking on Coppola's status as one of the great living filmmakers to attract aficionados..

Coppola retains ownership of his films, which is why he has been able to offer various cuts of his classics like Apocalypse nowand he always intended to exercise total control over Megalopolis. Lionsgate has had a long relationship with Coppola on home releases and sees the benefit of adding one more to the roster.

And in the end, for Coppola, it may be about much more than money. Throughout his press tour, he maintained his hope that the film's message – about an obsessive man who devotes himself to a project to build a better world – would live on after him.

Pamela McClintock contributed to this story.

This story appeared in the June 18 issue of The Hollywood Reporter magazine. Click here to subscribe.

Sources

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2/ https://www.hollywoodreporter.com/movies/movie-news/francis-ford-coppola-megalopolis-lionsgate-1235926557/

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