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The studio exec who wants Hollywood to wake up to bad stories

The studio exec who wants Hollywood to wake up to bad stories
The studio exec who wants Hollywood to wake up to bad stories

 


It's just.

When you think about building stories from multiple audiences, not just audiences of color, but also queer audiences, disabled audiences, female audiences, I mean, we're seeing so much evidence at the box office lately suggesting how difficult it is to build a success that isn't a hit with BIPOC and female audiences. Unfortunately, we don't have as much data on queer and disabled audiences from a box office perspective, but everything I read tells me that as this audience becomes more and more vocal, it's impossible to create success without him.

When we say we're trying to broaden the commercial appeal, we're really trying to give you many different entry points to different audiences from a more authentic point of view. So when they see this character in the trailer for the film, they feel like real thought went into it, as opposed to what feels like a more superficial or symbolic representation that doesn't really convey that character. that you are looking for.

What would you say to someone who calls Story Spark another AI tool that studios are imposing on an already fractured industry?

No AI is involved in Story Spark. The only thing working is your brain.

The original AI.

RIGHT. Real intelligence. One thing about my experience in technology has been learning how to create scalable solutions that people can use. You do not download a script. You take a script that you know well and you ask yourself a series of questions about it or you ask your creative collaborators a series of questions about it. Regarding the idea of ​​studios imposing things on a fractured market, I think one of the lessons I take from the strikes is that consumers are extremely demanding and part of the role that studios play in a good partnership with a storyteller is about finding those places. of positive construction, debate and dialogue. If the studio head agrees with everything and has no notes, it probably won't be the best movie possible. It's the same with storytellers: you don't have to take all the notes, but you can't take no notes.

Because if you don't, what happens?

In my opinion, there would be nothing worse than arriving on opening weekend and all of a sudden there are storylines relating to your film that were never discussed during development . We want to take that off the table and start those conversations first.

Story Spark isn't AI, but AI is still coming to Hollywood. OpenAI is courting many major studios with Sora, a text-based video generator. Many filmmakers have strong reservations about the use of AI and its consequences. Would you say that these reservations are justified?

What has always happened as new technologies appear is that there is an immediate type of Oh my God, VCRs mean no one will ever go to the movies again. And then we realized that no, we still like to go out and do these things. Streaming means albums will never be listened to again. And it's like no, actually, we still love listening to an artist's work from start to finish. That's how I listened Cowboy Carter and to Renaissance. While this fear is reasonable, I think it will create some really smart boundaries.

How so?

We, as humans, but also as creatives, have always been able to navigate and leverage it to our advantage, regardless of these different technologies. I don't see any evidence that AI will be significantly different in the long term. For people on the studio side and the creative side, and anywhere in between, my invitation would be to think about how AI is a tool in the toolbox, but it never replaces the person who holds the tool. Because we have knives, does that mean we are useless now? No, I can cut these things faster instead of having to tear the chicken apart. I'm still the boss.

Sources

1/ https://Google.com/

2/ https://www.wired.com/story/dial-up-kamala-avila-salmon/

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