Jason Kilar launches “Spotify for Hollywood” streamer

Could streaming go the way of all-in-one platforms like Spotify?

According to Jason Kilar, former CEO of WarnerMedia, this model could replace streaming bundles that are suddenly chic. Comcast announced Peacock, Netflix and Apple TV+ bundles for one flat rate (in this case, $15 per month), while Disney is offering Disney+, Hulu and Max combinations.

Kilar sees it differently. “I’ll call it the ‘Spotify for Hollywood’ path, where a lot of vendors and studios contribute to a singular experience that delights fans,” he told the New York Times“The studios would be the ones who would draw the majority of the economic benefits from such a structure.”

For Kilar's proposed concept, major studios would license films and TV shows to the platform, with 70% of the revenue going to the studios.

In 2022, fresh off the ground amid the Warner Bros-Discovery merger, Kilar wrote his predictions for the streaming industry.

“No more than three global entertainment companies are likely to achieve the streaming service scale required – 300 million global subscriptions at an average of $15 per month – to generate attractive cash flow,” Kilar wrote in an article for the Wall Street Journal. “So expect two or three major mergers and/or acquisitions involving entertainment companies in the next 24 months. »

Of course, Kilar is part of the reason why author Christopher Nolan jumped ship at Warner Bros. following the release of the 2021 theatrical slate day and date on streamer HBO Max (now known as Max). But the former CEO of Warner Bros. and ex-CEO of Hulu prepared for the rise of a dominant streamer.

“While 2022 may initially go down in the Hollywood financial history books as a terrible, horrible, no good, very bad year, a more accurate interpretation over time might be that we are simply witnessing a good industry -loved in the most critical moments of a high-stakes industry transitioning from one century of growth to the next,” Kilar admitted at the time. “One thing is certain: it has all the ingredients of. A nice story.”

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