Entertainment
Penn Entertainment Improves Loyalty Program Benefits
WYOMISSING — Penn Entertainment Inc. has expanded its partnership with Ticketmaster to offer new benefits to its loyal members.
The Berks County-based gaming company has more than 30 million members in its Penn Play loyalty program. As part of the expanded partnership with Ticketmaster, those members can now redeem rewards for tickets to live events through Ticketmaster.
Additionally, Penn will host on-site activations in five lecture theaters across the United States, which is expected to further enhance members' live experience, according to Wednesday's announcement.
“This exclusive benefit further strengthens our industry-leading loyalty program, deepens our engagement with our millions of loyal members, and creates more ways for our customers to easily find joy,” Jennifer Weissman, senior vice president and chief marketing officer, Penn Entertainment said in a statement.
In its press release announcing the expansion, Penn cited a 2023 Live Nation personalized loyalty study, which indicates that fans are eager to join a loyalty program offering live event perks, and many are even willing to change programs to one that offers access to live events.
“Today’s fans want more than passive entertainment: they’re looking for immersive live experiences that connect and make them feel appreciated,” said Frank Gutierrez, executive vice president and global head of e-commerce sponsorship at Live Nation and Ticketmaster, in a statement. “Our partnership with Penn Play combines digital engagement with real-world excitement, making it easy for fans to find the events they love.”
How it works
Once members connect their Penn Play Rewards and Ticketmaster accounts, they can pay for all or part of their transaction with Penn Cash when purchasing tickets on Ticketmaster.com, the release said.
Penn Entertainment Inc. operates 43 properties in 20 states, online sports betting in 19 jurisdictions and iCasino in five jurisdictions.
Ticketmaster is part of Live Nation Entertainment and processes 600 million tickets per year in over 35 different countries.
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