Entertainment

India's T20 Cricket World Cup win set to boost ad revenue

India has won the T-20 Cricket World Cup after a 13-year hiatus, a development that is expected to further boost revenues from the sport that already attracts millions of dollars in advertising.

Disney Star, this season's official media rights holder for the shortened, fast-paced form of cricket, expected to rake in up to 180 billion rupees ($2.2 billion) in advertising for the sport, according to the Mint newspaper .

The game, launched about a decade ago, lasts about three hours and combines American-style marketing with Bollywood glitz. Earlier in the tournament, a 10-second ad slot in the match between India and neighbour Pakistan was expected to fetch about Rs 2 million on average.

A Super Bowl advert reportedly cost $6.5 million for 30 seconds, while advertising costs in the UK during the 2022 FIFA World Cup were around $400,000 ($511,000). dollars) for 30 seconds, Bloomberg reported.

This year's four-week, 20-team tournament ended Sunday, with games played in the United States for the first time.

The match was historic, Indian Prime Minister Narendra Modi said in a message after the intensely contested final between India and South Africa, which saw acrobatic catches change the outcome in the final moments of the match.

The victory was bittersweet for millions of Indian fans. Two of the game's legends, Indian skipper Rohit Sharma and batting master Virat Kohli, announced their retirement from the shortened form of the game.

“It was my last T20 World Cup and that's exactly what we wanted to achieve,” Kohli, 35, told host broadcasters Star Sports after winning the player of the match award, Press Trust of India reported . “It’s an incredible match. »

Published June 30, 2024, 10:11 a.m. EAST

Sources

1/ https://Google.com/

2/ https://www.deccanherald.com/sports/cricket/indias-t20-cricket-world-cup-victory-likely-to-boost-ad-revenue-3086861

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