Entertainment

Kalki 2898 AD: Rs 600 crore multi-starrer gives Bollywood a new lease of life, but can it maintain its momentum?

The initial box office of Kalki 2898 AD has excited entertainment professionals. The sci-fi film, with a budget of Rs 600 million, was released on June 27, right in the middle of the T20 World Cup. Released in six languages (Hindi, English) besides the four southern languages, the Rs 600 crore project with a star cast had a lot to offer. The Hindi film industry, barring a few bright spots, has had a very tough year and needed this big shot to restore confidence.

FrenchAcross languages, the net box office collection in the domestic market for the first four days stood at Rs 308 crore, according to data sourced from saclnilk.com, with initial figures for Monday at just over Rs 5 crore. Manoj Desai, a well-known producer and executive director of Mumbai-based multiplex G7 and Maratha Mandir, admits that he was worried since the film hit theaters on the day of the semi-final followed by the India-Africa final South Saturday. I was expecting 50-60% occupancy in my theaters, but it turned out to be a full house at Gaiety and Galaxy. The film was helped in large part by a very positive word-of-mouth message, he says. Maratha Mandir had an occupancy rate of 80%.

Of the revenues, up to Rs 170 crore came from the Telugu version, while Hindi accounted for Rs 112 crore. Tushar Dhingra, founder CEO of Dhishoom Cinemas, a multiplex chain based in north India, says the film got off to a slow start but managed to get off to a good start. We had a dry spell with limited releases and the audience was eagerly waiting for a big release. Kalki has done well in all centres and that is encouraging. He expects this to have a positive effect on Kill, an action thriller, which releases on July 5. Judging by the initial revenues, there is reason to believe that it will be as big as Baahubali 2: The Conclusion.

On the World Cup, Dhingra is clear that the audience has multiple interests. You have to find the right content and if that is done, people will come to the cinema. Kalki has a good mix of mythology and science fiction, which makes it appealing to a wider audience.

To be honest, this week is more important only from a box office perspective. It is essentially a South Indian film and its success in Hindi will be interesting. Recouping the big budget and making everyone make money will be a challenge, says Amod Mehra, a trade analyst.

Sources

1/ https://Google.com/

2/ https://www.businesstoday.in/trending/box-office/story/kalki-2898-ad-rs-600-crore-multi-starrer-gives-bollywood-a-new-lease-of-life-but-can-it-sustain-momentum-435328-2024-07-01

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