Entertainment

NOVA Entertainment and MoEngage leverage AI insights to increase in-app viewing by 5%

NOVA Entertainment has partnered with MoEngage, an AI-powered customer engagement platform, to drive listener engagement through the radio network’s app. The collaboration reportedly resulted in a 17% increase in mobile app activity and a 5% increase in in-app listening for NOVA Entertainment.

NOVA Entertainment leveraged MoEngage’s advanced analytics and AI-driven insights to improve engagement through targeted push notifications, SMS, and automated campaigns. This partnership not only boosted app activity and in-app listenership, but also improved operational efficiency and audience satisfaction for NOVA Entertainment.

“As Australia’s largest network, we are committed to inspiring a love of listening across the nation through innovative strategies that enhance the listener experience,” said Tim Armstrong, Director of Digital, Technology and Data at NOVA Entertainment. “MoEngage offers a deeper, more nuanced understanding of our audiences and their preferences than our legacy platform. Its roadmap is ahead of its time and in line with the evolving technology landscape. This makes it easier for us to focus on audience engagement and improve our retention while increasing the time listeners spend with us.”

Michael Ricciardone, MoEngage Country Manager for Australia, said: “MoEngage is proud to partner with Australia’s largest radio network, NOVA Entertainment, and the excellent customer engagement results we’ve achieved are testament to the power of our platform. We pride ourselves on being simple, intuitive and easy to use. We look forward to a long and successful partnership with NOVA Entertainment.”

Sources

1/ https://Google.com/

2/ https://www.mi-3.com.au/05-07-2024/nova-entertainment-moengage-leverage-ai-insights-bump-app-listening-5

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