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Video game industry players to go on strike to protest artificial intelligence

Video game industry players to go on strike to protest artificial intelligence

 


ANGELS — Hollywood video game workers voted to strike Thursday, sending parts of the entertainment industry into a new work stoppage after negotiations for a new contract with major game studios collapsed over artificial intelligence protections.

The strike, the second for video game voice actors and motion capture actors, organized by the Screen Actors Guild-American Federation of Television and Radio Artists, will begin at 12:01 a.m. Friday. The move comes after nearly two years of negotiations with video game giants, including divisions of Activision, Warner Bros. and Walt Disney Co., over a new interactive media deal.

SAG-AFTRA negotiators say gains were made on wages and job security in the video game contract, but studios won’t reach an agreement on regulating generative AI. Without safeguards, game companies could train AI to mimic an actor’s voice or create a digital replica of their likeness without consent or fair compensation, the union said.

Fran Drescher, the union's president, said in a prepared statement that members would not approve a contract that would allow companies to “abuse AI.”

“Enough is enough. When these companies get serious about offering a deal that our members can live with – and work under – we will be there, ready to negotiate,” Drescher said.

A representative for the studios did not immediately respond to an email seeking comment.

According to video game market forecaster Newzoo, the global video game industry generates more than $100 billion in revenue annually. The people who design and bring these games to life are the driving force behind that success, SAG-AFTRA said.

“Eighteen months of negotiations have shown us that our employers are not interested in fair and reasonable protections for AI, but rather in blatant exploitation,” said Sarah Elmaleh, chair of the Interactive Media Agreement negotiating committee.

Last month, union negotiators told The Associated Press that game studios were refusing to “provide an equal level of protection from the dangers of AI to all of our members” — particularly the movement’s artists.

Last year, union members voted overwhelmingly to give management the power to strike. Concerns about how movie studios will use artificial intelligence helped fuel the union’s four-month-long film and television strikes last year.

The last interactive contract, which expired in November 2022, did not include protections around AI but did guarantee a bonus pay structure for voice actors and performance capture artists after an 11-month strike that began in October 2016. The work stoppage marked SAG-AFTRA’s first major labor action since the merger of Hollywood’s two largest actors’ unions in 2012.

The video game agreement covers more than 2,500 “off-camera performers (voiceover), on-camera performers (motion capture, stunts), stunt coordinators, singers, dancers, puppeteers and background performers,” according to the union.

Amid tense interactive negotiations, SAG-AFTRA created a separate contract in February covering independent and low-budget video game projects. The Independent Budget Interactive Media Agreement contains some of the AI ​​protections that the video game industry titans have rejected.

Copyright 2024 by The Associated Press. All rights reserved.

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