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Puja Vohra and Garrett Wagner join the Showtime marketing team – Adweek

 


Showtime Networks called on Puja Vohra, former CEO of TruTV, to serve as TEU, marketing and strategy, a newly created role for the company. The company, which operates Showtime, The Movie Channel and Flix and operates standalone streaming services like Showtime, has also hired Garrett Wagner as SVP, ECD.

In her new role, Vohra, who recently served as CMO, BSE Global, will oversee network program marketing, media, promotions, digital strategy and social media, where she will double the marketing focus of performance-based business. She will also oversee the company's marketing strategy division, a newly formed unit within the company.

Wagner, the former director of global creative marketing at Netflix, will oversee all of the creative departments of Showtime Network, including video, printing, design, and digital creation.

The two new hires will report to Michael Engleman, CMO, Showtime Networks, who was appointed to the position in July. Hiring marks a small restructuring of Showtime's marketing department. The company's marketing and distribution operations teams within the company will remain unchanged, but will now report to Vohra and Wagner.

"By restructuring our organization, we can build from strength, strengthening our legacy of creativity, innovation and deep understanding of our viewer," said Engleman in a statement. “Puja and Garrett are the best leaders in their category in their field. Their skill and ingenuity will help us take Showtime to the next level as a high-end consumer-focused content company, ready to take advantage of the opportunities offered by a rapidly changing media landscape. "

At BSE Global, Vohra led marketing, creative and digital efforts for BSE Global properties like the Brooklyn Nets and the Barclays Center. Prior to joining BSE Global, Vohra held an executive marketing position on cable network television owned by WarnerMedia TruTV, where she led live and off-air marketing campaigns for network programming as vice executive president of marketing and digital. She also held a management position at Oxygen where she led the consumer marketing and network advertising sales teams, and she also held senior sales and consumer marketing positions at Bravo Media.

Wagner was most recently with Netflix, where he led global marketing and marketing strategies for a range of drama series to the streamer. Previously, he was vice president of content and copywriting for FX Networks, where he oversaw creative campaigns, global network branding efforts and series. During a stint at Logo as vice president and creative director, Wagner launched the ultra-popular reality series RuPaul’s Drag Race. He started his career at Showtime and spent more than 20 years working on creative marketing in the entertainment industry.

The hires and restructuring of marketing come at an inflection point for Showtime Networks, a newly merged division of ViacomCBS that company executives have named as the foundation of its premium paid streaming offerings. The Showtime channel has had success with comedies like Shameless and dramas like Homeland and The L Word, and is looking into its OTT subscription offering as it increases production on the channel.

Showtime has more than 27 million subscribers between its cable channel and its OTT network, and has seen a 35% year-over-year increase in streaming customers, previously told Adweek Showtime Entertainment President Jana Winograde.



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