Entertainment
Actor Jayaram approves Kerala Feeds products
Kerala Feeds, a public manufacturer of animal feed, has prompted actor Jayaram to endorse its products with the aim of attracting young people to the dairy sector.
Owner of a dairy farm himself, Jayaram has agreed to be the brand ambassador for Keralas' leading feed manufacturer, said KFL President Indushekaran Nair, and the general manager, B Sreekumar.
The main goal of KFL is to support dairy producers in the state. Quality milk and healthy cows are our motto, Nair told reporters. The goal is to make Kerala self-sufficient in milk production by the end of this year. This can be achieved by ensuring that dairy farmers and breeders get enough food at affordable prices. It is to achieve this goal that the company has developed new projects, he added.
Jayandams Hi-Tech Anand dairy farm in Thottuva on the banks of Periyar near Kalady in Ernakulam district is being developed as a model farm, from which the actor will approve KFL products and will encourage dairy farming as a lucrative and creative engagement.
Sreekumar said that milk production is an activity that ensures a minimum yield of 20-30%. We must encourage young people in the dairy sector, for whom KFL provides all its support through its entrepreneurial cells, he added.
Founded in 1995, KFL has set itself the ambitious goal of containing more than half of the market demand for livestock feed in Kerala in two years. He has released a range of products to cater for different breeds of cows in an effort to keep them healthy and improve milk productivity and quality, he said.
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