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Amazon’s next celebrity voice Alexas belongs to Bollywood star Amitabh Bachchan



Amazon is adding its next high-profile celebrity voice option for its Alexa digital assistant, this time exclusive to the Indian market. Starting next year, Alexa users can step up the voice assistant to look like Bollywood star Amitabh Bachchan, one of the most prolific actors in Indian cinema and a household name in the country. of more than 1.3 billion people.

India is a key growth market for Amazon outside of the United States, as the e-commerce platform is the most popular in Germany and other European countries at the moment. But the strong adoption of smartphones in India and the growing purchasing power of its large population be an integral part of the global expansion of the Amazons over the next decade, in particular around voice interfaces for shopping and web browsing.

The baritone who has enchanted the Indian film industry for more than five decades will soon provide a unique vocal experience to the many Indian customers who use Alexa. Yes, you heard right! Amitabh Bachchan has partnered with Amazon to create a unique celebrity vocal experience, reads an Amazon blog post posted on Monday announcing the Bachchan partnership. Customers in India will be able to access Mr. Bachchan’s iconic voice on Alexa by purchasing the Amitabh Bachchan Voice Experience. This feature will not be available until next year.

It is not known how much Amazon intends to charge for Bachchan’s Alexa voice or if it intends to make it available outside of India. But last year, the company partnered with actor Samuel L. Jackson for a similar Alexa integration, and Bloomberg reports that the same techniques are used in the partnership with Bachchan, who recorded a series of sentences for an Alexa database that Amazon will develop using artificial intelligence. This ensures that an almost perfect imitation of his voice can be used for words and phrases Bachchan has never recorded in the studio. Google used a similar approach when it recruited musician John Legends Voice for its limited-time Google Assistant add-on.

Like the Samuel L. Jackson option, which costs 99 cents, the Bachchan option will not fully replace Alexa but will be available for certain requests. It will include popular offers such as jokes, weather, shayaris, motivational quotes, tips and more. When it launches next year, customers in India can easily invoke the voice experience of Amitabh Bachchan by simply asking Alexa and instantly getting the voices of their favorite superstars responding to popular requests, the report reads. blog article.

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