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Bollywood film receives backlash after promoting colorism

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The Beyhive is back in action on Twitter today to defend their queen after being the subject of a controversial Bollywood song “Beyonc Sharma Jayegi” (which roughly translates to “Beyonc will feel shy”).

Needless to say, the internet was not thrilled to hear Beyonc’s name creep into the song’s suggestive lyrics: “Just looking at you [my light-skinned lady]even Beyonc will be embarrassed. “Beyonc Sharma Jayegi,” scheduled to star in Bollywood’s upcoming romantic comedy, Kaahli Peeli and stars actors Ishaan Khatter and Ananya Panday, promotes colourism and, in turn, the damaging standards of beauty that many have pointed out is the antithesis of the musician’s platform (see: Black is king).

As a result of the social media backlash, as well as some legal concerns (Beyonc had her name registered, according to Fortune Magazine) the director, Maqbool Khan, issued a statement to The time of India, writes: “We made the film to entertain the audience and not to offend or hurt anyone. Since our lyrical arrangement didn’t work well with few people, we thought why not keep the essence the same while changing the song a bit. “

The song has since been edited to read “the world will feel shy,” but people are still upset that the song’s problematic message remains intact and call for a boycott of the film.

The film is slated for release on October 2 on Zee Plex, a new Bollywood movie / TV streaming service. Hopefully Khan rethinks the intention behind the song before it hits our homes.

Photo via Getty / Larry Busacca



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