BRISTOL, Connecticut & LAS VEGAS & NEW YORK – (BUSINESS WIRE) – ESPN today announced that it has entered into two separate multi-year agreements with Caesars Entertainment, Inc. (NASDAQ: CZR) and DraftKings Inc. (NASDAQ: DKNG). Both offerings include co-exclusive link integrations on ESPN digital platforms connecting fans to sports betting from Caesars Entertainments’ sports betting partner William Hill and DraftKings. Under the new agreements, ESPN expands relationships with both Caesars, as exclusive odds provider and co-exclusive sports betting links provider, and DraftKings, as exclusive daily fantasy sports provider and betting links provider co-exclusive sportsmen.
Our new agreements with Caesars and DraftKings collectively represent the next important step for ESPN to diversify our exposure and deepen our engagement in the sports betting arena, said Mike Morrison, Vice President of Business Development and Innovation, ESPN. We started building the experience through content, odds tracking using sports betting data from William Hills and a new cutting edge studio in Las Vegas through our deal with Caesars, and now with the addition of DraftKings , we unite the leader in sports media with two of the biggest brands and best products in the segment.
As part of the new Caesars deal, William Hill’s Caesars Sportsbook will also become a sponsor of ESPNs Fantasy products, deepening its relationship as ESPN’s exclusive odds provider. The news follows the recent launch of ESPN Studio in Las Vegas at the LINQ Hotel + Experience and its expanded content collaboration.
Caesars’ relationship with ESPN continues to deepen with the ability to link directly to the sports betting of our partner, William Hill, from ESPN’s digital platforms, said Tom reeg, CEO of Caesars Entertainment, Inc. The unparalleled reach of ESPNs offers a transformative opportunity for fans and sports enthusiasts to engage and gamble at their fingertips. This new initiative closely followed the inauguration of the new ESPN studio with Caesars in the center of the famous Las Vegas Strip.
As part of the new DraftKings deal, DraftKings will also become ESPN’s exclusive daily fantasy sports provider and co-exclusive sports betting link provider. Additionally, DraftKings will promote integrations across all ESPN content, starting with daily fantasy sports segments on ESPN’s top studio shows.
We are very excited to extend our relationship with ESPN to include a deeper integration of our daily sports betting and fantasy sports offerings on their platforms, said Jason robins, Co-founder, President and CEO of DraftKings. ESPN’s reach among sports fans is unprecedented, and the start of the NFL is the perfect time for DraftKings to kick off this integration.
All sports betting links will be geographically targeted to legalized sports betting states. Link integrations across digital platforms will include ESPN.com Web and Mobile Web and ESPN Fantasy App.
Sports betting is quickly becoming endemic to the overall sports fan experience, said Mark Walker, Senior Vice President of Business Development and Innovation, ESPN. For us, this means greater opportunities to innovate and deliver the best and most seamless fan experience, which will ultimately expand ESPN’s brand and audience and increase engagement. It is an industry that we will continue to actively pursue as it grows and evolves.
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. is the largest casino entertainment company in the United States and one of the most diverse casino entertainment providers in the world. From its beginnings in Reno, Nevada, in 1937, Caesars Entertainment has grown through new resort development, expansions and acquisitions. Caesars Entertainments Resorts operate primarily under the Caesars, Harrahs, Horseshoe and Eldorado brands. Caesars Entertainment offers diverse amenities and unique destinations, with an emphasis on customer loyalty and value through a unique combination of impeccable service, operational excellence and technological leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.
DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and games company created to fuel the competitive minds of sports fans with products ranging from everyday fantasy, regulated games and digital media. Boston-based and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only vertically integrated sports betting operator based in the United States. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for more than 50 operators in more than 15 US and global regulated markets, including Arkansas and Oregon in the United States. DraftKings Sportsbook offers mobile and retail betting for the major United States. and international sports and operates in the United States under the regulations of Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania and from West Virginia. DraftKings Daily Fantasy Sports products are available in 8 countries around the world with 15 distinct sports categories. DraftKings is the Official Daily Fantastic Partner of the NFL, MLB and PGA TOUR, as well as an authorized NBA and MLB gaming operator and official betting operator of the PGA TOUR.
ESPN, the world leader in sports entertainment, offers more than 50 assets, eight US TV networks, ESPN +, ESPN Radio, ESPN.com and the ESPN app, ESPN International, etc. ESPN is 80% owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20% by Hearst.