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Entertainment, Inc. (NASDAQ: AMZN), Google Inc. (NASDAQ: GOOG) – Amazon’s big bet to attract Indians to Alexa: Bollywood Megastar Amitabh Bachchan


on, Inc (NASDAQ: AMZN) said on Monday he was adding the voice of Bollywood megastar Amitabh Bachchan to his voice assistant Alexa.

What happened: New voice feature, available to customers in India, to roll out next year, retail giant says Blog.

The company led by Jeff Bezos said Alexa’s offerings were available in Bachchan’s jokes, weather, quotes and advice.

Alexa can be used on multiple Amazon devices such as Echo and Fire TV Stick with Alexa Voice Remote, the company said.

Why is this important: Bachchan, 77, has played a leading role in the Bollywood film industry for more than five decades now, and his baritone voice is familiar to Indians for generations.

He has also appeared in commercials for PepsiCo, Inc (NASDAQ: DYNAMISM) and Mondelez International Inc. (NASDAQ: MDLZ) subsidiary Cadbury Ltd.

Last year, Amazon launched the voice of Samuel L. Jackson for his voice assistant. In addition, the company has also introduced a feature allowing voice actors tell the works of Mark Twain, Shakespeare, as well as proverbs and fables.

Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOG) Google also featured the voice of singer John Legend for his voice assistant.

The tech giant’s Google Assistant based in Mountain View, Calif. Is also available in the voice of actress Issa Rae.

Price action: Amazon shares closed nearly 0.4% lower at $ 3,102.97 on Monday and gained nearly 0.2% in the after-hours session.

© 2020 Benzinga does not provide investment advice. All rights reserved.

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