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Multiplex Association and other industry bodies urge government to allow theaters to reopen urgently

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The Multiplex Association of India, along with other key industry bodies, have urged the government to allow movie theaters to reopen as a matter of urgency.

Stating that the cinema projection industry directly employs more than 2 lakh people, industry bodies highlighted the critical role of the sector in the film industry and said it had encountered “a situation extremely unfavorable and hostile “.

“Shopping malls, airlines, railways, retail stores, restaurants, gyms and many such services have already been restarted under ‘Unlock India’. Under the Unlock program 4, recently announced, bars and metro services have also been reopened. Cinemas are better equipped for crowd management in rigorous hygienic environments while maintaining applicable social distancing, “industry associations said.

The Producers Guild of India, the Eastern India Motion Pictures Association (EIMPA), the Cinema Owners and Exhibitors Association of India, and the Tamil Nadu Theaters and Multiplex Owners Association are among other key industry bodies that have come together to jointly urge the government to reopen cinemas.

Industry bodies have said that factors such as controlled and regulated entry and exit, staggered movie times, availability of large waiting areas, and entry of paying customers only, will allow them to meet strictly SOPs. Industry bodies have also pointed out that international markets such as China, Korea, UK, France, Italy, Spain, US and Singapore, among others, have already enabled the reopening of movie theater.

Stating that the pandemic has had a “disastrous economic impact” on the sector and people’s livelihoods, MAI and other industry bodies have said they “sincerely urge the Indian government to allow the reopening of theaters urgently”.



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