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Bollywood apologizes to Beyonc for the colourism incident • Soundigest

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Beyonc is not a new name for Indians in the Bollywood industry. Queen Bey performed at Isha Ambani marriage in 2018, daughter of the richest man in India Mukesh Ambani, and even posted pictures of her in traditional Indian attire when she was at the wedding. Now the question arises: why should Indian fans and the Bollywood industry apologize to Beyonc? It all comes down to the song “Beyonce Sharma Jayegi” which means “Beyonc will be shy”.

So far, you’ve probably been wondering what’s wrong with saying Beyonc will feel shy. It boils down to the song lyrics which are in Hindi saying “Oh tujhe dekh ke goriya // Beyonc sharma jayegi” which translates to “Beyonc will feel shy // ashamed after seeing you a fair skinned woman”. Colorism. Soon after the song’s release, writers, singers, and actors who were linked to the song were criticized for promoting modern day racism and oppression with the concept of colorism. The song’s release reinforced the fact that lighter-skinned individuals are seen as more confident than darker-skinned individuals, a disappointing and misconception to present to a large audience. Residents of Indian communities have also started to bring up conversations about Beyonc’s ‘Brown Skin Girl’ and how she loves and respects the Indian community so much for including an Indian woman in her music video.

After the backlash and the criticism that followed, the songwriters made a tiny change. They changed the name of the song from “Beyonc” to “Beyonse” and later to another Hindi word which means life.

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The music video for the song currently stands at 1.1 million “Dislikes” on YouTube. One can only hope that India, especially Bollywood, will learn to overcome its obvious colourism.

Featured Image: Instagram (@Beyonce)



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