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Spotify to Promote Live Concerts in Response to Covid-19

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Spotify has struck a deal with Songkick to promote live streaming events on its app, as the group embarks on the nascent alternative to concerts during the pandemic.

The leader in music streaming has added a feature to allow musicians to list upcoming events on their artist page to boost virtual concerts during the Covid-19 era.

With the integration, Spotify tiptoed into live streaming, which gained popularity as a replacement for concerts after lockdowns were imposed across much of the world. With concert halls closed and major tours suspended until at least next year, stars such as K-Pop group BTS have taken to live streaming to perform for fans. BTS earned nearly $ 20 million in June from just one virtual show, “Bang Bang Con.”

“With most tours postponed to 2021 and online concerts set to continue, Spotify wants to make it easy for fans to find out about virtual events,” the group said in a blog post on Tuesday.

Through a partnership with Songkick, a ticketing platform owned by Warner Music, live streaming events will be listed on Spotify’s artist pages, as well as in the “Concerts” tab, which previously only listed live shows. live shows.

However, Spotify shut down before launching a live streaming feature within its app, which rival Amazon did through its ownership of Twitch, the gaming platform that has grown in popularity since the start of the 1980s. interlocks.

This month, Amazon unveiled a feature that allows users to watch events from Twitch in the Amazon Music app, its rival service from Spotify.

Amazon Music told the Financial Times in January that it had reached 55 million users, making it the third-largest player in the paid music streaming market, led by Spotify and Apple.

The music industry has been revived by the growth of streaming on services like Spotify but, as the growth spurt slows, executives are on the hunt for their next big money maker.

Since the start of the pandemic, their attention has turned to live streaming as a potential new source of income.

“Live streaming is not yet a massive business,” said a music director at a major record company. “But this is the future, so you have to learn, experiment and figure out what the business model is.”

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