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Samsung and Hollywood Park Partner in Comprehensive Multi-Year Agreement Dedicated to Improving Fan Experience

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70,000 square foot video board of SoFi stadiums

Exclusively built with Samsung LED display technology, is the largest in the sport

Samsung has been named the Official Mobile Device, TV and Display Partner of Hollywood Park, a 298-acre sports and entertainment destination, comprising the SoFi Stadium and a 6,000-seat performance venue.

Samsung has been named the Official Mobile Device, TV and Display Partner of Hollywood Park, a 298-acre sports and entertainment destination, comprising the SoFi Stadium and a 6,000-seat performance venue. Samsung’s outdoor LED products were used exclusively to construct a 70,000 square foot double-sided, suspended video board in SoFi Stadiums. In addition, the Video Board is the first and only 4K end-to-end video production in a stadium. The deal illustrates Samsung’s commitment to improving the fan experience at live events through technology.

Samsung is a company built on excellence, which is also a cornerstone of the Hollywood Park experience. Our display technology at SoFi Stadium and throughout the space will provide fans with a truly immersive and state-of-the-art experience, said Harry Patz, senior vice president and general manager, Display Division, Samsung Electronics America. Los Angeles is a vibrant city with a rich history, filled with passionate fans. It is a great honor to participate in the creation of the next landmark in the city.

Designed for the future, the video board features the largest LED content playback system ever deployed. With nearly 80 million pixels spaced 8 millimeters center-to-center, each panel can be programmed uniquely or congruent with statistics, live and / or animated content. The largest panel measures about 40 feet or four stories; its smallest panel measures nearly 20 feet or two stories. In addition, its unique size and shape makes it wider than the playing field and gives fans a spectacular view from anywhere in the stadium, enhancing the action that takes place on the pitch.

Samsung has been named the Official Mobile Device, TV and Display Partner of Hollywood Park, a 298-acre sports and entertainment destination, comprising the SoFi Stadium and a 6,000-seat performance venue.

“Our partnership with Samsung is a game-changer in the industry and has allowed us to create a unique and one-of-a-kind product that will impact the way our industry views live event content,” said JasonGannon, general manager, SoFi Stadium and Hollywood Park. “With our Samsung video board, we continue to improve the entertainment experience for fans on game days and at events.”

A state-of-the-art audio system with over 260 individual speakers integrated into its frame is integrated into the video board. With over seven miles of speaker cable coiled all over the place, that equates to 1,500 home theater systems.

To provide fans and guests with an ever-vibrant experience, Samsung is excited to work with Hollywood Park to improve, enhance and develop display technology to innovate and enhance the customer experience for years to come. This cutting-edge technology will set a new standard for the fan experience, with SoFi Stadium and Hollywood Park representing the future of sports and live entertainment.

At Samsung, we are very proud of our partnership with Hollywood Park and excited to be a part of what will soon be a crown jewel of the city of Los Angeles, says Mark Quiroz, vice president of marketing, display division, Samsung Electronics America. From the unique use of display technology in the video board to the use of outdoor LED screens in the American Airlines Plaza, Samsung technology is changing the way fans experience game day.

Samsung has been named the Official Mobile Device, TV and Display Partner of Hollywood Park, a 298-acre sports and entertainment destination, comprising the SoFi Stadium and a 6,000-seat performance venue.

Beyond SoFi Stadium, Samsung’s LED display technology will be featured throughout Hollywood Park, reaching fans in residential areas, offices and retail locations and through the connected Hollywood Park mobile app. Samsung members will enjoy exclusive features in the app, including a dedicated Samsung members section with perks such as exclusive content, offers and discounts in the stadium.

SoFi Stadium and Hollywood Park were represented by Legends Global Partnerships, which researched, negotiated and represented SoFi Stadium and Hollywood Park to secure this partnership.

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