After more than a decade at Nest Seekers International, Ryan Serhant has announced that he is starting his own real estate agency called Serhant.
“I have waited for this day all my life”, the Million dollar sign up in New York agent wrote on Instagram.
“After spending over 10 years in real estate, I am finally starting my own multi-faceted real estate company.”
While describing the marketing and technology platforms of his new business which, in addition to other impressive achievements, “[let]we put our ads in front of more people than anyone in the industry, ”said Ryan proudly,“ SERHANT is not just any real estate broker ”.
In an interview with The Wall Street JournalRyan explained that he started the business because he believed the traditional model of real estate brokerage was broken, adding that the brokerage firm, open houses and pretty photos don’t sell homes today like they did it 10 and 20 years ago.
With 1.5 million Instagram followers and over a million YouTube subscribers to date, Ryan pointed outWSJ that social media is an invaluable part of its business model. High-end real estate buyers and their children are taking to YouTube and social media on their phones to search for homes and agents now, “he said.” I was already doing things differently from others and it works amazingly well. I wondered why not do it differently and start a business from scratch?
It’s a attention game. It’s not who has the best postcards, but who can attract the most eyeballs, he said earlier in the interview. I can make an appointment with a seller and say there are 30,000 active realtors in the city, there are hundreds and thousands all over the world, but I have a level of exposure that you can not buy.
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